The 12 Master Restaurant Marketing Strategies is a "crash course" in Neighborhood Marketing. Many times, this is a huge mind shift for the restaurant owners/managers that are only familiar with "branding" and other mass marketing strategies. But, the issue is not whether to brand or not. In fact, you can't help branding your restaurant. Branding is more than an advertising strategy. Branding is your image with your customers. It is not just your graphics and/or logo. You establish your Brand by doing what you say. You either do what you say or you don"t. You treat customers right or you don"t. You provide quality food or you don"t. You have outstanding service or you don"t. Your restaurant is clean or it isn"t. At this level, branding is just a measure of how incongruent you are - or how much your actions and words look the same. Neighborhood Marketing Strategies will develop a strong branding message over the long run, but the immediate focus is on increasing sales and profits. You cannot compete with the branding and/or marketing budgets of the big chains. McDonald"s spent over 1.3 billion dollars on marketing last year. Unless you are General Motors, McDonald"s, Coca Cola, or Nike, you can"t afford to spend money just putting feel-good messages into the air.

If you are not familiar with Neighborhood Marketing, you probably won't be completely convinced of it's value until after the success of your first restaurant marketing campaign, which is developed through Master Marketing Strategy #1 - Building Effective Customer Relationships.

Master Marketing Strategy #1 is a good introduction to the 12 Master Restaurant Marketing Strategies. How do you build effective customer relationships? How can you maximize the guest"s dining experience at your restaurant? The short answer is that you need to create "Magic Moments" during the guest"s Dining Cycle so the guest will realize that your restaurant is superior to the other restaurants in your market area. It's not just about food! You need to make it "fun" to dine at your restaurant. Dining at your restaurant must be an enjoyable experience for every one of your guests. You must know your guests by name and develop a one-on-one relationship with them. Building effective customer relationships is the chief cornerstone for all the other marketing that you will do. When you take care of your guests; when you build effective customer relationships, all additional marketing that you do becomes more effective. Specific customer relationship building opportunities are identified in the 12 Master Marketing Strategies on line.