Master Marketing Strategy #12 - Integrate All Marketing Into a 12-Month "AutoPilot" Marketing Program

Successful and highly profitable marketing doesn't just happen, it has to be planned and tracked. If you have tried any of the neighborhood marketing techniques I have been recommending to you, you already know that they are very effective and profitable. So why aren't you doing more of them?

It's hard to find the time isn't it? And how are you doing on delegating? The truth is if you are ever going to have a highly effective and consistent marketing program you must delegate and automate.

Remember Master Marketing Strategy #10, "Create Hundreds or Thousands of Preset Templates"? This is the first step in automating your marketing. Now use the templates you have created for each holiday and marketing occasion to begin your marketing. If appropriate, design templates for theme nights, and templates to stimulate business during slow periods.

Now begin to build a marketing calendar. Begin by planning marketing events around each major holiday that you want to promote. Then plan marketing events for each month, and then each week. The key to making all this easier is a good marketing software program.

By using software, you can automate printing direct mail pieces, sending e-mails, faxing to businesses, and producing redemption reports. Automating these processes will help you delegate many of these functions, and will let you do much more marketing while spending a lot less time doing it. Software will also allow you to make sure that all the marketing you do is 100% profitable.

We have developed "How To" Manuals Specifically For Restaurants of ALL Types: Pizza, Delivery, Take-Out, Quick Serve, Quick Casual, Sandwich Shops, College and University, Family Restaurants, Casual Dining and Fine Dining.

Here are additional manuals:

• "Sales Acceleration" Quick-Start Program
• VIP Club
• First-Time Customers
• Business Bonanza Marketing Program
• Making Weddings A Special Event
• Using Creative Public Relations Programs
• Unlimited Fundraising for Your Restaurant
• Maximizing Your Birthday Program
• Marketing Guide for Restaurant Newsletters
• Kids' Club Marketing Manual
• School Participation Manual
• Hiring SuperStar Employees
• And MORE!

RMG has "How To" Manuals on almost any subject you could imagine when it comes to Neighborhood Marketing. Marketing manuals that are specially designed for Hotel Restaurants and for marketing to Kids and of course, their parents. RMG has "How To" manuals for Sports Bars, Night Clubs, Lounges, and other special market segments such as marketing to businesses and public relations. Name your marketing focus area and we probably have the manual for your campaign.


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