The customer can be part of your restaurant marketing program. When you have a new customer that has been referred by a happy customer, there is a "trust" there and they visit your restaurant in their "comfort zone". They're relaxed and they expect that things are going to be great. This customer is less price-resistant, more receptive to your suggestions and easier satisfied. What a great position to be in.

Why not have a pro-active restaurant marketing plan for stimulating the maximum number of referrals that you can get? Let me tell you how to fuel your customer referrals to unprecedented levels. If each of your customers referred your restaurant to one other person ... would this double your business? Would two referrals from each customer triple your business?

How can you get more referrals? I think Walt Disney said it best: "Do what you do so well that people can't resist telling others about you." You need to focus on doing what you do so well that your customers are inspired to tell others about your restaurant, as part of your restaurant marketing program.

If there is one "secret" to get maximum referrals it is that if the customer is "only satisfied", you will not get very many referrals. If you are just "good enough", that is not good enough. If your customers get only what they expect and deserve, that is not good enough either.

Enthused, inspired, "WOW'ed" customers that receive "WOW, Exceptional Service!" will refer your restaurant in great abundance. If you are truly an exceptional restaurant you will be the talk of the town. People (your customers) will be talking about how good you are when attending movies, at backyard barbecues, at work, at school, at home, PTA meetings, Sports Events, your Restaurant will be the number one topic of conversation.

This is Word of Mouth Advertising at its' best. When you are great ... you're great and the Word of Mouth Advertising is great. But, you must remember: "Your Restaurant must have Outstanding Service and High Quality food to use Positive Word of Mouth Marketing Strategies - otherwise, you'll just be spreading bad news. Keep in mind this very important fact and you will have Positive Word of Mouth Advertising in abundance:

"Positive Word of Mouth Marketing as part of your restaurant marketing is generated, built, and sustained, NOT on a single gigantic activity, but on a thousand little things that are done well, as planned, into the Guest Dining Cycle EVERY single day of each week and each month.

When you do a great job, people love you. When you exceed their expectations they respect you. When you go the extra mile ... they recognize this and they want to do something for you in return. Make this part of your restaurant marketing program.

This is called, the Law of Reciprocity, which simply means: "You've done something nice for me. Now, I feel I should do something nice for you." As you are providing "WOW, Exceptional Service!" there are many, many times, by design, that you do something special for your guests. These acts have become automatic; they go on all the time; we just do them. We plan, the doing of extra and unexpected things for our guests.