Master Marketing Strategy #4 is Bringing in Additional Sales and Profits with Additional Profit Streams. Marketing can be tailored for specific situations. As an example:

• Birthdays
• Anniversaries
• Mother's Day
• Valentine's Day
• Father's Day
• Easter
• New Year's Eve
• Thanksgiving
• St. Patrick's Day
• New Year's Day
• Christmas
• Secretaries' Day
• Grandparents' Day
• Teacher Appreciation Day
• Bosses Day
• New Move-In Mailings

RMG has "How To" Manuals for each of these promotions.

There are many other streams of profit that could be implemented into your restaurant if they are appropriate i.e. Take-out, delivery, catering, banquets, and wedding rehearsals and/or luncheons.

The key is to make your restaurant "the place" customers think about when they want to have a special occasion or party. You can also build sales by contacting businesses and community leaders in your market area. Schools (elementary, middle school, high school and colleges) have many activities that you can sponsor or become involved in.

Working charitable organizations and sponsoring fundraising events can bring new customer and new profits to your restaurant.