When you are looking for merchants/businesses to do a Cross-Promotion with, think about businesses who will compliment your restaurant. A good way to identify these businesses is to ASK your customers where they were BEFORE they came to your restaurant. If it was a merchant or their work and a lot of your customers were there BEFORE they came to your restaurant, the business is an ideal candidate to do a Cross-Promotion with. You could market to their customers and to their employees.

The Cross-Promotion must be set up to be a Win/Win Situation. Both companies must benefit. You should also consider businesses in the area where your customers are going AFTER they leave your restaurant. You need to develop a relationship with all these businesses:

Offices, Sporting Events, Movies, Theatres, Gas Stations, Shopping, School, Entertainment of all kinds, Manufacturers and Factories, Retail Stores. All these businesses would make great partners for Cross-Promotions.