Master Marketing Strategy #9 - Eliminate Wasted Advertising and Worthless Marketing

How often do you do you hear yourself saying? "I never know if my marketing is making me any money."

If you're like most restaurant owners you've probably wasted a lot of money on magazines, radio, newspaper, Val-Paks and Money Mailers! You're tired of giving away money to ad agencies. You never know what kind of return on investment you're getting from your marketing.

All that really matters is good food, good service and a unique comfortable atmosphere. Right? You ask yourself then, why don't the customers flock to my restaurant all the time? You already know that advertising itself isn't the answer, and you've spent way too much money to find out.

When you eliminate wasted advertising and worthless marketing, it is all profit and goes directly to the bottom line. Let me ask you some questions.

Can you track your marketing and get the results you want?

How much money have you spent on marketing in the last 12 months?

How much money have you wasted on marketing in the last 12 months?

Do you even know? How much of younr restaurat marketing is wasted?

Frustrating isn't it? How can you improve your marketing if you don't even know which marketing is working and which isn't?

Stop wasting money on marketing and start tracking the results for all your marketing. If you can't track it, don't do it. How do you track radio and TV? You can do it, but it's hard. And the question is, should you even be advertising on radio and TV anyway?

If you want the biggest bang for your buck, do personalized marketing. Use direct mail, email, or fund raisers and track each marketing campaign.

On every marketing campaign you do, you can determine the increased sales and profit on each redemption, as well as, the increased profit for the campaign, and your return-on-investment after all marketing expenses have been paid.

This may seem like a lot of work, but it really isn't if you have the right software and it will enable you to make the kind of profit you deserve in your restaurant. And, it isn't a lot of work if you Computerize it!

You can generate the following information with the right software:

• Know the Effectiveness and Profitability of Your Last Marketing Campaign
• Know the ROI (return-on-investment) Profit Per Redemption on Each Campaign
• Ask Your Guests - Surveys
• Make ALL Marketing Accountable to Generate Profit
• Evaluate Your Overall Marketing Effectiveness
• Compare ROI % and Dollars $$$ for Each Campaign

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