Many times an "Extra-Ordinary Guarantee" helps you to keep focus on your goal of Exceeding the Expectations of your guests and it also helps to keep Word of Mouth Advertising happening with your restaurant. Give some thought to the ideas in this blog and devise your very own "Extra-Ordinary Guarantee".

Restaurants are plagued by a wide array of problems, high employee turnover, low-quality products and service, low customer Satisfaction, rising costs and loss of business to the competition ... Does this sound familiar?

I am going to discuss with you a solution to these problems. In the restaurant industry, Customer Satisfaction is the product we sell. An Extra-Ordinary Guarantee can become an effective tool to increase sales and to consistently deliver world-class excellence by focusing your company energies on the areas of your restaurant that most need fixing.

An Extra-Ordinary Guarantee forces a company to maintain an open and honest dialog that gives you a precise definition of the needs which your customers want and expect and allows you to deliver them on a consistent basis.

When you Market an Extra-Ordinary Guarantee to your customers it raises their expectations and differentiates your restaurant as being better than your competition. An Extra-Ordinary Guarantee approach is not quick nor is it easy to do. It requires careful thought, consideration and planning. It requires a commitment to training and it mandates your involvement and personal buy-in.

You will find that an Extra-Ordinary Guarantee can be used as a tool to drive continuous employee performance improvement which will give you increased profitability, as well, as, increased sales and business growth.

Let me define an "Extra-Ordinary Guarantee": It promises exceptional, uncompromising quality and customer satisfaction, and it backs the promise with a resolution that IF these services are not provided there is a pay-out from the restaurant intended to fully recapture the customer's goodwill with few if any strings attached.

An "Extra-Ordinary Guarantee" will ensure that if the restaurant does not deliver the excellence they promise and to make the commitment to train their employees to reach these goals and to structure their service so there is no possibility of problems and IF they do not deliver as promised that they pay a financial penalty through services to try to win and retain the loyalty of the customer.

By putting a penalty to the restaurant for every element of customer dissatisfaction, an Extra-Ordinary Guarantee creates a sense of urgency to get it right ... the first time. It will cut through bureaucracy, break down barriers, create a sense of shared mission, and sharply refocused company priorities where they belong ... ensuring customer satisfaction and exceeding their expectations.