RMG Home Marketing Solutions Mission About RMG Contact Us

"Focus on Your Strengths" - 09/27/2009

"Focus on Your Strengths" "Most Americans do not know what their strengths are. When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer." --- Peter Drucker

What are we talking about when we suggest that you focus on your strengths? We will discuss your personal strengths and the strengths of your restaurant. The definition of a strength, is a near perfect performance. For a skill or activity to be a strength, you must be able to do it with near perfection consistently, time after time. You must also derive some intrinsic satisfaction as you do it repeatedly, happily and successfully. You have the right aptitude to do the task. You have the natural ability.

Your ability to select SuperStar employees in each position of your restaurant with accuracy and near perfection will ensure your success as a restaurant operator. Your employees must have a natural ability to do their job and enjoy doing the job with near perfection. If an employee is energized by doing their job on a consistent basis, they will enjoy outstanding success and personal fulfillment.

When you feel a great deal of satisfaction and when your employees feel a great deal of satisfaction, then your customers will show a great deal of satisfaction. When you have an outstanding training program and an award-winning menu, you will "Exceed the Expectations" of your guests.

Aptitude, attitude, knowledge and work skills create the strengths of your employees and therefore the strength of your restaurant. The way that your restaurant will reach its greatest potential is to identify the correct employee for the job position, then to reinforce the employee's strengths through knowledge and work skills and build these strengths into the dominating strengths of your restaurant.

If there are any weak areas in your restaurant, it is your responsibility to eliminate the weaknesses. This is best accomplished by hiring an employee who has strengths in these weak areas. If there is one thing that I want you to understand when reviewing this marketing material, it is this: Focus on your strengths whatever they may be, and manage or eliminate your weaknesses, whatever they may be.


Back to Top

Other Entries

More Entries

6 Free Lessons: How to Market Your RestaurantTeleWebinar.us Restaurant Marketing Ideas Image

Use the handy RMG Online Customer Value Calculator to see how much each new customer is worth.