Just because you focus on your top customers does not mean that you provide sub-standard service to any other guest. It simply means that all customers receive outstanding food and service, but, the best customers are rewarded differently. Eventually we will help you to establish a full Customer-Loyalty Program but, our experience has been that before you are prepared to do that, we will need to put in many of the "parts" so the transition will be easier and smoother.

It is very difficult for a restaurateur to go from a virtually no marketing program to establishing a "true" Customer Loyalty Marketing Program eventually on the Internet.

In fact, you may not want to or you may not have the equipment or the "connection" to the Internet. Those restaurant operators who want to go to the next level can. Those restaurant operators who do not want to change do not have to.

You have been collecting email addresses from as many customers as you can. Email addresses have a tremendous cost advantage. You can send an email message with virtually no expense involved. Hopefully, you have stored the email addresses and all other customer information in the software database and it is easily accessed and easily transferred to a third party who may do part or all of your customer communication.