If they are able to get involved with the customer, all kinds of good things will come out of this. Such as:

• It makes it easier to hire employees because if your employees are happy, they are going to tell their friends and their friends are going to want to come to work for you.

Customer Surveys will tell you how often your customers visit your restaurant. Then, if you know that your average customer visits you two times a month and the party size is 3.4 people; you know your check average is $8.75 x 3.4 = $29.75. Now ask yourself: What is it worth to get a Customer? This is simply a financial decision. But, you also need to do Return-On-Investment (ROI) estimates for every marketing strategy and the ROIs must be specific to your business. The ROI will tell you the best promotions that you should run. You need to have the best possible ROI on every promotion. Some of your marketing goals: 1.) You want to bring in new First-Time Customers and 2.) You want to reward the customers you already have by increasing their frequency.

Taking the worst possible scenario, even if you run a Buy One, Get One FREE at a 30% Food Cost, you should do alright. Cash in your pocket will improve since you're not losing money on the promotion. As far as bringing in new customers that's a no-brainer, because, if you take care of them they are going to become "Regulars." As far as rewarding your regular customers, this is good because it will increase their loyalty. You absolutely must reward your regular customers.

It gives the regular customers another story they can tell to their friends about your restaurant which is why they already love going to your restaurant.

One of the biggest issues in restaurant marketing is when the consumer is not even aware that your restaurant is there. Therefore, a good focus has to be to attract new customers from your three to five mile Focus Area. There is a 15-20% turnover rate in area homes, apartments and businesses each year. New customers have to be a great area of focus because they obviously do not even know about you. Restaurant marketing programs are focused on keeping Top-Of-Mind presence of all the people in your neighborhood and it works.

The first thing you need to focus on are those areas where you can get the best results, in the fastest period of time, with the least amount of investment - that's where you start. Then after you've put considerably more money into the bank and you feel good about your success in marketing, you can move ahead with some additional restaurant marketing programs.