Increasing Sales With New Customers - 07/19/2009Master Marketing Strategies #3 is Increasing Sales With New Customers. There are many great sources of new customers, one of the best is your employees. And, you can use new Move-In programs, referrals, fundraising and many others. Of course, once you get new customers at your restaurant you need to manage them properly, to make them regular customers. Marketing at your restaurant must include a Plan-Of-Action designed to increase sales by getting New Customers. Each year about 16% of the people in any city in the United States move. This represents over 42 million people every year. When people move, it is a particularly stressful time, ranking right behind divorce and death as the most stressful events. If you take exceptional care of these people when they visit your restaurant, the chances are very good that they may become your customers for life. This is a great opportunity for you to expand your market share. Master Marketing Strategy III. Increasing Sales With New Customers. There are many ways to get new customers into your restaurant. Here are some examples:
Most restaurateurs are familiar with New Move-in programs and are ready to be educated on the other programs. Why are New Move-ins so great? They have a high response rate (11% to 25%, and sometimes higher), they spend 140% more, and they return more often (270%). A great ROI profit (Return-on-Investment.) New Movers are very unique people. They have just gone through some significant changes in Their lives. They have just broken their ties to where they previously lived and have to settle into a new neighborhood. They have a lot of new needs to fill and new habits to establish. Typically, New Movers are changing their life-styles. Perhaps they just got married or maybe they are just moving out on their own or they have a new job. There are lots of new things to adjust to and they are looking to form new relationships. Choosing where they will go to eat on a regular basis is just one of the new habits they will establish very soon. They are ready to make YOUR place THEIR place. When you measure your marketing, you will continually improve your sales and profits. New Move-Ins are a no-brainer decision. Do the math and you'll find out that your return will be great. In fact, there have been restaurants who have stopped using the New Mover program because over time, the returns have been so good that the new business exceeded the capacity of the restaurant. What a great problem to have! Even if they've only moved across town, their patterns are going to change. Therefore, New Movers are very fertile marketing ground and they can become YOUR New Customers at YOUR restaurant, NOW! What a wonderful opportunity to establish your restaurant as "the" place for the New Movers to eat. It is also very important that you reach out and, of course, put forth the "right" appearance for these new opportunities. It is essential that you do what it takes so that each New Mover "wants" to, and has a strong desire to, dine at your restaurant on a regular basis. Just a thought: Discounting is distasteful to most restaurant owners/managers, as well as to many customers. You need to keep in mind that the New Mover Program is NOT discounting ... it is gifting and there is a big difference. You are not cheapening your image ... you are not giving the appearance that your food is not worth the menu price, you're not saying "buy one and get one free." You are not giving "$5.00 Off" or whatever ... you are giving a gift to a household that is looking to create new habits and change their patterns and hopefully your restaurant is one of them. What you are saying to your Potential Customers is: "Here is a Gift! From me to you! Because I'm so sure that once you've tried our food and service, you'll never be satisfied with our competition. Then, when you return, you will recognize our value and will be happy to pay our regular prices." CLICK HERE for a Special Report on New Movers. Back to Top Other Entries |
