Then taking and applying this method of operation to every possible marketing opportunity you do that is profitable.

This is a synergistic approach to restaurant marketing and the results of this synergy can be exponentially effective. You must identify and quantify the best marketing programs for your restaurant and when you have an extremely effective campaign you can evaluate what you did differently and apply that in future restaurant marketing campaigns.

You need to create customized, even individualized restaurant marketing strategies and campaigns. Remember discounting creates only short-term market share and can quickly erode your profits.

Successful restaurateurs can spend nearly 40 percent of their time on restaurant marketing activities. Whatever it is that you do, there is nothing as important as marketing. The key to effective marketing is the "integration" of the marketing approaches that have proven successful for you. It is building your foundation for restaurant marketing around the greatest number of these successful marketing approaches possible.

Once you have found "one thing that works" you need to adopt and adapt that marketing campaign/approach to as many ways of marketing as you can. If you are extremely successful with an approach, you need to use it as often as possible and in as many different ways as you can.

It gives you a very good feeling when you know that your restaurant marketing efforts are paying off and you are being rewarded for the hard work and efforts that you are putting forth in your marketing activities.

As you are "testing" marketing programs to determine if you can include them in your "Integrated Restaurant Marketing Program" you will be amazed at the impact of their success. You will be awe-struck at how easy it will be to "tweak" the campaign here or there to dramatically improve your results. You will be thrilled as your restaurant marketing programs grow exponential and you are able to work "on" your business instead of "in" your restaurant.