Master Marketing Strategy #6 -Involving Employees in Your Marketing.

Get your employees involved in your marketing!

There are a number of proven methods that will work for any restaurant. Some of the more popular marketing techniques are: The Employee Challenge, Customer Care Managers, and Neighborhood Marketing Representatives. The trick is to make marketing fun and to delegate some marketing activities to your employees.

Click here for a Special Report on Delegating.

The Employee Challenge Program is focused on bringing NEW Customers into YOUR Restaurant and to entice existing Customers to return on a more frequent basis.

The greatest assets you'll ever have are the people who work for you. If you take the time to find out what interests and motivates each of your employees, then it's much easier for you to build a strong foundation for your business. You need the employees as much as they need a job, and, if you let them, your people really can make a difference.

Employees want to make worthwhile contributions. Let them. Be a good listener so you can understand every idea or suggestion your employees give you. Ask for their suggestions concerning work, and be willing to make whatever changes necessary to implement their good ideas. Employees should feel as though you really do rely on them to help you make decisions.

Employees always do a better job when they understand exactly what you want them to accomplish. Train, support, guide and develop your employees. Let them know what is expected of them and how their performance will be evaluated. Your Employees should always know you are available, approachable and interested in them personally, as well as in the work they do. Make your employees feel important, and they will work hard to make you successful.

Your very best marketing tool is your employees, if you have cultivated the right climate within your company. The attitude, knowledge work skills and work habits of your Employees are the tools that your Employees use to market within your restaurant. Your employees are the most important factor to the success of your restaurant. It is not enough to have good food or a great atmosphere. You need to have friendly, competent employees in order to deliver the overall Guest experience.

• Employees Must Feel Important
• Marketing Must Be Part of the Employees' Job Description

• Employees determine Creative Ways to Reward Their Customers
• Employees Make Regular Contact with Customers - Inside and Outside Restaurant...
• "Treat the Customer like a King!"

• In charge of promotions and contests for your Customers and your Employees
• Visit local businesses
• Sponsor Kids' Events at businesses

• Employees Can Earn Extra Money Daily
• Great Source of New Customers