"Welcome to April." I believe that 2007 can be the very best year in the history of your restaurant. And, to help you achieve these great results we have developed the 12 Master Restaurant Marketing Strategies. These techniques will help the average restaurant operator dramatically increase their sales and profits, and also find the time to have an enjoyable personal life and spend time with their family or other activities that they enjoy.

The goal of the 12 Master Restaurant Marketing Strategies is to keep your restaurant filled to capacity. When other restaurants have slow days or nights or seasonally slow periods, your restaurant is filled to capacity. There's really is NO excuse for empty seats when you implement the correct Neighborhood Marketing Strategies.

Keep in mind that marketing is by far the most profitable activity that a restaurant operator can focus on. Marketing is the one function in restaurant management where the smallest efforts can create the largest returns.

Now, running a good restaurant is important. You must have good food and better than average service. You must also keep your overhead low, but effective restaurant marketing can increase your sales and profits much more effectively than reducing costs. When you have an effective marketing program you will experience a sense of control. You will have security and freedom that no other management skill can provide. Financial freedom comes from practicing this marketing secret:

Once you've paid your fixed overhead and reached your break-even point, each additional sales dollar can represent 40-50% profit. Increase your sales after break-even and dramatically increase your profits. Marketing is the most effective way to maximize the profit of your restaurant. Increasing sales will have the greatest impact on your profit and growing your business.

The 12 Master Restaurant Marketing Strategies contain the best marketing promotions that will give restaurant owners/managers practical ideas they can use immediately in their restaurants and their communities within the 3-5 mile market area around their restaurant; ideas to immediately increase profits. I do NOT believe in basing these strategies on discounting and coupons, there is a better way. Discounting has a negative impact on the bottom line and even on the guest's perception about your restaurant and the value of your food and services.

Determining the best way to market a restaurant is the job of the owner/manager. Nobody knows as much about their restaurant than the owner/manager. Certainly no one cares as much about the restaurant as they do. And no one is in a better position to direct the marketing than they are. The 12 Master Marketing Strategies are a key to helping owner/managers make good marketing choices.

Through the years, RMG has developed marketing tools based on the marketing history for hundreds of restaurants and has established the 12 Master Restaurant Marketing Strategies for increasing sales and profits. The strategies identify nearly 100 marketing tasks and events that can be used to market your restaurant and to develop a 12-Month AutoPilot Marketing Plan for your market area. I am going to share this information with you so you can immediately begin to maximize your profits.

The 12 Master Marketing Strategies allow the restaurant to have multiple streams of revenue through a variety of marketing campaigns that will be very effective for each restaurant. They will establish strong community relations and an enthusiastic spirit among the employees of your restaurant.

Review the marketing tasks and events that are part of the 12 Master Restaurant Marketing Strategies, there are nearly 100, then, identify the ones that will be the most important to you and your restaurant. You can discover all the "Pockets of Profit" at your restaurant.

These strategies involve low cost neighborhood marketing campaigns that will create goodwill in the community and generate immediate, measurable profits for your restaurant. They teach the restaurant operator what to do (and what not to do). And the good news is that doing this type of marketing will put you in the top 3% of marketers in the foodservice industry. Your professional life will change for the better.