Marketing Within your own restaurant is usually the least expensive, least time-consuming and most effective marketing that you can do. Whenever guests come into the restaurant, while they are waiting to be seated, while they are dining and as they are leaving the restaurant, you have an opportunity that can lead to additional sales and guest satisfaction.

This marketing material will teach you marketing techniques that will increase your profits and will allow you to maintain total control of these marketing techniques while maximizing your sales. Marketing programs always look for FREE ways to communicate with their customers. There are many such opportunities right within your own restaurant.

We are going to suggest several areas that every restaurant can do immediately within their own restaurant to increase their business. These programs are pretty easy to set-up and you can build many more programs that are off-shoots to these programs.

These programs include:

• Breakfast/Lunch/Dinner Drawings

We have discussed these drawings previously. Now we will discuss Cross-Promotions with the businesses that leave their business card for the drawing. Then we will discuss:

• Employee Challenge Programs
• Incentive Program for New Employees
• Special Events and Cross-Promotions