If you are going to be effective and immensely successful in your marketing activities you need to have your marketing objectives well-thought-out and approved by your "Focus on Marketing Team". Employee involvement is the key to a well thought-out marketing strategy each month and day-by-day.

A well thought-out Marketing Plan is your #1 Marketing tool. Involve the members of your "Focus on Marketing Team." Delegate to them and watch how fast and effective your Integrated Marketing will fall into place. Do not try to keep "hot" marketing ideas in your head. Put them on paper, approve them and implement them at the most opportune time.

If you are serious about marketing, you need to become an expert on the marketing materials and to keep as many marketing programs going at the same time as you can. Review, study and decide which marketing programs would be the best for your restaurant, then adapt, adopt and change the programs to meet the specific needs of your restaurant.

If you do a thorough job of presenting each program to the "Focus on Marketing Team", you'll end up with very powerful marketing strategies that will make your decision making process virtually effortless.

You should have a month-by-month detailed breakdown of your marketing activities on a daily basis. Use a monthly calendar with a day-by-day area to record your marketing events. This type of calendar is perfect to keep up with the planning and the deadlines of each marketing event.

I encourage you to study all the marketing programs and come up with the best ones for your restaurant. Then develop and design your own marketing Plan-Of-Action, start simple and then expand as your own experience and comfort level improves.