Master Marketing Strategy #11 - Work "ON Your Business" -- Not "IN Your Restaurant"

It's evident that as a restaurant owner you are an achiever. It takes a lot of drive and ambition to start a restaurant. Each day you start early and most of the time you work late.

No one else in your restaurant really understands how important customer service is, and it seems like if you're not at the restaurant things just aren't done right.

Well, it's true your employees will make mistakes, but it's also true if you don't learn to depend on them you are limiting the growth of your restaurant.

If you want to grow your sales and profits you must create time when you are not working "IN" your business, instead you are working "ON" your business. To accomplish this, every truly successful restaurateur must learn to delegate.

There are many benefits to delegation. First of all, there is a limit to what you can do my yourself. By delegating you can free yourself up for other, more important tasks.

Click here for a Special Report on Delegating.

Let me ask you, do you have a life outside of your restaurant? Do you spend time with your family? Learn to work "ON" your business (restaurant) and you can spend some time with your family while your staff works "IN" your restaurant.

What about your staff? How do you think they would feel if you showed more confidence in their abilities and assigned them more challenging tasks? I promise you that many members of your crew would rise to the challenge and become very effective and much more motivated by the increased responsibility. They may make some mistakes, but didn't you?

The more you grow and develop your employees, the more you will grow and develop your sales and profits.

To do this you need to begin working "ON" your business. Here are some areas for your consideration:

• Delegate Effectively to Your Employees
• Prioritize Your Time
• Work Less Than 8 Hours a Day
• Do Not Focus on Work When You Are Not Working
• Involve ALL Your Employees in Marketing
• Spend Time with Your Family
• Two Days a Week Take at least Off
• Work "ON Your Business" 50% of the Time or More

The reason many restaurants are not profitable is that the owners do not free themselves from working in their restaurants so they can spend their time in marketing which will generate additional sales and grow profits. Using some of the techniques we teach, coupled with technology, even the day-to-day work of marketing can be delegated, leaving the restaurant owner to plan, supervise, watch their bank account grow, and even spend a little time with their family.

Begin spending one hour-a-day and then work towards up to 50% of your time in marketing... as a gradual transition to working on your business, not in your restaurant. Ideally someone should spend 20 to 30 hours per week doing marketing because that's where you will make your money. You can delegate these hours.

I have identified all the problems that a restaurant gets into when they start Neighborhood Marketing programs..... using the software with experienced marketing coaches we've eliminated the obstacles and problems.

We have automated all the repetitious parts of marketing and tracking so restaurant operators can create a 12-Month AutoPilot Marketing plan. Now you can market AND spend time doing more productive things, like counting money.
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