If you can create a "WOW, EXCEPTIONAL SERVICE!" experience, you will have positive Word of Mouth Advertising. Wow is a familiar term. For years customers have used the word "wow" to describe an experience which not only Exceeded their Expectations, but took those Expectations to a completely new level. We talk of being "wow"ed by a terrific dining experience, or alternatively, of "wow"ing our Guests with the unexpected. Wow is an emotional reaction which leaves an indelible mark in our memories. "Wow"ing customers means creating an impact that, in turn, begets outstanding , extraordinary success. But isn't "WOW" a phenomenon impossible to define in business terms? Yes, and no. "WOW" capitalizes on the intangible desires which we all share to be surprised, excited and even pampered. "WOW" should become an invaluable part of your restaurant because exciting and entertaining your Customers are integral parts of your successful operation. Many companies provide good products and good service; few can create the kind of impact which turns an operation into a great restaurant, or, better, a legend of outstanding, extraordinary service. Exceeding the Guests' expectation principles should serve as a guide as you implement "WOW, Exceptional Service!" into your business. These principles should help you understand how to create the impact for your Guests, Employees, vendors, and the communities in which you live and work. As you will see, "WOW, Exceptional Service!" is the most successful Marketing Campaign you can run.

To get a full understanding of what is possible in extraordinary service, it is suggested that you read: "Charlie Trotter's - An Insider's Look At The Famed Restaurant And Its Cuisine."

Charlie Trotter says: "I realized it's completely up to me how far I'm going to go. I could get comfortable on an easy level and coast. Or I can keep on striving and trying to do something that is exceptional: keep trying to assess my competitors in the field and figure out what is necessary to outperform them."