What should marketing software do?

The concept is simple, the program should gather and hold names/customers information, store marketing documents, allow you to create a restaurant marketing distribution campaign in the software, run events to send direct mail, e-mail, faxes or voice broadcasts to your targeted audience, and track the return and results of your efforts!

The program should remember what you have done, and allow you to do future marketing by re-using the same marketing routines you used last time. This enables you to begin automating your marketing and saves you large amounts of time on future uses of the same campaign by just pressing a few keys the next time you want to use it.