What kind of printer should I use for restaurant direct mail marketing?

Most printers will work. The important questions are what kind of documents do you want to produce, do you want to do the expensive color printing yourself or send it out, and how much printing are you going to do. Most restaurateurs who are doing consistent direct mail marketing have their color printing done in bulk by a professional printer, because it is less expensive. They then print individual messages and addresses on these documents in house. This type of printing can often be done very effectively by inkjet printers costing less than $100.00.

If you have specific questions about a printer or document style, contact the printer manufacturer or call our support number.