Why is that so important, to have a list of customers names?

The answer depends on your restaurant marketing objective. At the RestaurantMarketingGroup.Org we contend that all marketing should generate immediate measurable profits. And studies have shown that marketing to your own customers is the best way to do that. These are people who like your restaurant and are willing to listen to your story.

The most important tool you can have to begin telling your story is a good customer database. You have to have someone to tell your story to. But marketing is a numbers game and the more numbers that you have, the more effective you can be. One of the first challenges that independent restaurant operators have is, "How do I build this list?" Well, we will show you step-by-step processes, but then the operators have to get in and make it happen.