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General
Restaurant Marketing
Printing For Direct Mail
Restaurant Marketing Software
SupportView Single AnswerGeneral How long has the RestaurantMarketingGroup.Org been in business? The RestaurantMarketingGroup.Org is a division of Cost Control Systems, which has been doing business exclusively with the food service industry since 1981. We currently have customers ranging in size from hundreds of single unit independent restaurant owners to large multi-national foodservice companies such as Marriott, Compass Group, and others. How do I determine what my restaurant marketing needs are? Each restaurant has different needs. The best place to start to identify speciffically what you need is to use our restaurant marketing assessment program. This marketing assessment will evaluate the current status of of your operation through interviews/surveys with management, employees, customers, and more... This information is them compiled and action recommendations are made to you. ROI means "Return On Investment"- Profit you receive on the money you invest in your Marketing Promotions or campaigns. It is gross revenues from redemptions LESS all the marketing costs, and food costs. ROI is important. Sales will only help solve problems in your restaurant if they are profitable sales. I remember a story I was told about two small boys with a red wagon. They used to take that wagon across the railroad tracks, go down to the market and buy two watermelons for 50¢ each. They would put them in their wagon, go back across town and sell them for a quarter. After several trips, one boy turned to the other and said, “You know, were not making any money.” The other boy said, "You’re right. I think we need a bigger wagon." A bigger wagon, or more sales, won't help if you're not marketing profitably. You must measure the profit of your sales and marketing. But if you are covering all your costs, the increased sales from additional marketing can be very profitable. . Recently an independent company took a survey of our customers. They found that the average restaurant using the techniques we taught them and the tools that we gave them were averaging a 528% Return on Investment on their marketing dollars over a 90-day period of time. How do I know this type of marketing will work? ProfitMAX will give you an absolute 100% guarantee! A TRIPLE GUARANTEE. ProfitMAX makes you money or you pay nothing. And you have a full year to put all our techniques and software to the test and then make the decision yourself. But -The Most Important Question You Can Answer For Yourself. By now, you have a pretty good idea of what the ProfitMAX Marketing System is about. You've seen actual results from the ProfitMAX System and read the comments of ProfitMAX customers. You have guarantees that ProfitMAX will work for you to the tune of a minimum of $16,750 in extra profits. That leaves just one last question - Is there any good reason you wouldn’t want to start making more money, with no risk? Is there any reason you don’t want more profit, right now? I was afraid of making a wrong decision... Are you? If you are not making the sales and profits you need and deserve, not making a change is a wrong decision. ProfitMAX is the guaranteed proven way to build your sales and profits quickly. Why put off the decision any longer? Scott Hershey: "I shifted money from our current marketing budget and turned to ProfitMAX. With their program we were able to develop an internal method to advertise what we do best and have a concrete way to measure the results. Not being able to measure the results from advertising in magazines or television ads has always been frustrating to me. The whole key to the ProfitMAX system is being able to measure your ROI (Return-On-Investment) on each campaign that you run. I’ve been looking for a system exactly like that." Restaurant Marketing Is there a good way to get your employees involved in restaurant marketing? Yes, there certainly is! There are a number of tried and proven methods that will work for almost any restaurant. Some of the more popular marketing techniques are: The Employee Challenge, Customer Care Managers, and Neighborhood Marketing Representatives. The trick is to make marketing fun! Another great marketing tool is to set up employee reward systems for the employees of all other businesses in the neighborhood. You can provide employee-of-the-week awards, contest awards, birthday recognition, lunch money, etc. If you make their visits special, the amount of future profit from this type of marketing is enormous. What about the restaurant owner who just doesn't like to do restaurant marketing? That's all right as long as they want to make more money, then delegation becomes important. Whether a restaurant owner does the marketing or not, they can delegate the areas that need to be done that they don't like to do or that they don't have the time for. BUT, they still should supervise the restaurant marketing activities and make certain that everything is done. Most restaurant owners don't open a restaurant because they wanted to do marketing. But the most successful ones quickly realize that marketing is the most important skill that they can acquire or encourage in their restaurant. And to get it done, they must undergo a transition from working "IN your restaurant" to working "ON your business". Why is Neighborhood Marketing so important? It is the only real choice you have! How can you compete with the restaurant marketing budgets of the big chains? McDonald's spent over 1.3 billion dollars on marketing last year. But even the restaurant chains are recognizing that neighborhood marketing gives them more return on their marketing dollars. Why is marketing such an important subject for Restaurant owners? Restaurant owners work too hard not to make a lot of money. They put in a lot of hours and should be compensated with higher sales and profits. Restaurant marketing is the most effective way to maximize your profit. Of course, it’s important to control costs as well, but the truth is that increasing sales will have the greatest impact on profit and on growing your business. What are some of the methods for bringing new customers into your restaurant? As you can see there are a lot of ways to market to your existing customers and also to new customers:
What are some of the methods for bringing your existing customers in more frequently? The key is to make your guest feel important. Recognize special occasions like birthdays and anniversaries. E-mail them regularly. Send them a letter or postcard. Send a personal note from their server. When your guests know you care, they will bring new customers to your restaurant. Track your results. Focus on six areas:
Why should you focus on email marketing? There are 6 reasons Email is an essential part of an effective Neighborhood Marketing Program:
Why is that so important, to have a list of customers names? The answer depends on your restaurant marketing objective. At the RestaurantMarketingGroup.Org we contend that all marketing should generate immediate measurable profits. And studies have shown that marketing to your own customers is the best way to do that. These are people who like your restaurant and are willing to listen to your story. The most important tool you can have to begin telling your story is a good customer database. You have to have someone to tell your story to. But marketing is a numbers game and the more numbers that you have, the more effective you can be. One of the first challenges that independent restaurant operators have is, "How do I build this list?" Well, we will show you step-by-step processes, but then the operators have to get in and make it happen. Why it's so important to build a database? Look at some of the ways you can market throughout the year to your customers if you have their contact information. And this marketing can be tailored for specific situations: as an example:
How much will it cost to use the ProfitMAX Marketing strategies? Many of these marketing strategies cost nothing other than a little bit of time to implement. A few could cost thousands of dollars, but each one will be profitable, normally in less than 2 to 3 weeks, and you can project the profit before running the strategy. Some campaigns will be profitable within 24 hours. What if I can't afford to market my restaurant? If your cash flow is so negative you can't afford $50 to $100 to run a marketing campaign, you have to market or die. You can't just sit there in your subsistence level of operation and expect the tooth fairy to bail you out. WHAT OTHER CHOICE BESIDES MARKETING DO YOU HAVE THAT CAN QUICKLY CHANGE YOUR CASH FLOW? Use some of the marketing strategies that cost nothing or next to nothing to get started and invest those profits into other money-making marketing strategies. You're probably already wasting hundreds to thousands of dollars on coupons and ads that don't work. Once you start seeing how to create your own marketing with ProfitMAX, you'll never look at traditional advertising the same way again. Save all the money you would have wasted on mass media like hotel directories, yellow page ads, Val-Pak, Money-Mailer, newspaper adds, radio, TV and the like and invest in ProfitMAX, a system that will give you predicable measurable profits, and control of your future. At last you'll be earning the kind of income you deserve for all the hard work and money you've put into your restaurant. How long will it take to see results? Some of the marketing strategies are designed to produce immediate results. Others show returns within a week and some might take a little longer. But within six months you won’t even remember what it was like to have slow days or slow nights…or seasonally slow periods. Within the first 30 days you WILL KNOW you have made a very smart decision purchasing the ProfitMAX system and putting it to work for you. Will this marketing work for my type of restaurant? You bet. From fine dining to quick service, these strategies are easily applied and customized to your unique restaurant operation. And remember, you'll have personal Marketing Coaches to give you the help you need to tweak any of the marketing strategies I'm new in the restaurant business - will the ProfitMAX System work for me? Most of us who are in the restaurant business have wasted years and thousands of dollars trying to learn to market our restaurants, If you are new in the business you can do what we did or, you can use ProfitMAX to begin marketing like an MBA within 30 days, If you don’t want to spend the next 3 to 5 years wondering which vendors to pay with your existing cash flow, learn to market with ProfitMAX now! You could figure it out, but why haven't you? If you were satisfied with the money you're making you probably wouldn't be reading this report! Are you willing to invest the years and the thousands of dollars we have invested to develop the ProfitMAX system? Be honest with yourself, you might need to make some changes, and we can help you get started. The ProfitMAX marketing strategies are new and unique and the copyrighted software is what makes it easy, Be honest, That's why you haven't done it yourself, isn't it? It was too complicated and way too much work, Not any more, ProfitMAX makes it so easy that I can show almost any minimum wage part-time employee in your restaurant how to be your marketing expert. Printing For Direct Mail What kind of printer should I use for restaurant direct mail marketing? Most printers will work. The important questions are what kind of documents do you want to produce, do you want to do the expensive color printing yourself or send it out, and how much printing are you going to do. Most restaurateurs who are doing consistent direct mail marketing have their color printing done in bulk by a professional printer, because it is less expensive. They then print individual messages and addresses on these documents in house. This type of printing can often be done very effectively by inkjet printers costing less than $100.00. If you have specific questions about a printer or document style, contact the printer manufacturer or call our support number. Can I print postcards with the ProfitMAX software and my printer? This is really a question you have to ask your printer company. The ProfitMAX "Sales Acceleration" software can produce documents of any size, and the limitation will be your printer. However, new printers that can print post cards are often available for far less than $100.00. Restaurant Marketing Software What should marketing software do? The concept is simple, the program should gather and hold names/customers information, store marketing documents, allow you to create a restaurant marketing distribution campaign in the software, run events to send direct mail, e-mail, faxes or voice broadcasts to your targeted audience, and track the return and results of your efforts! The program should remember what you have done, and allow you to do future marketing by re-using the same marketing routines you used last time. This enables you to begin automating your marketing and saves you large amounts of time on future uses of the same campaign by just pressing a few keys the next time you want to use it. What kind of restaurant marketing software do you recommend? Although there are many good marketing tools available, there is only one program available for independent or franchise restaurant owners that covers all the bases. That is why we recommend the ProfitMAX "Sales Acceleration" program. This marketing software package does everything we believe is necessary for highly effective marketing, and more. It comes with both a satisfaction guarantee and a results guarantee. I know of no other restaurant marketing software that actually guarantees additional profits. We also package it with the most extensive package of marketing support services that is available in the industry, both technical support and marketing support. What are the minimum computer requirements? Windows 2000 or newer. 128mb RAM, 800x600 screen resolution, How big is the ProfitMAX marketing software program and database? The size of the program is quite small, only 20mb. The data on the other hand can vary between different operations. This is dependent on the number of names and how much history you retain. We commonly see databases that run between 10mb and 50mb. Support Is there marketing software support? Support is something we specialize in. We realize that when you need help you need it now, and we are here to help you! We believe in having a live person to answer the phone and to direct you to the appropriate person to solve your issue. Your time is valuable and we want to assist you in a very efficient manner.. Support is something we specialize in, both technical support and marketing support. We realize that when you need help you need it now, and we are here to help you! We believe in having a live person to answer the phone and to direct you to the appropriate person to solve your issue. Your time is valuable and we want to assist you in a very efficient manner. Support hours are: |