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Discover How To Make Over
Even With New Competition on Your Block! Guaranteed to Work for Your Restaurant! 
Ron Wilkinson
Stop wasting money and learn how to quickly and easily generate new sales and profits now! See results in as little as 26 days... Are you tired of working 10 to 12 hours a day, 6 to 7 days a week? Are you frustrated because you're working so hard and you're still not making enough money? My name is Ron Wilkinson, known in the restaurant industry as the "Marketing Miracle Worker". Like many of you, I have spent many years in the restaurant business looking for that "magic solution" that would finally help me increase my sales and profits. Unfortunately, the only solutions that ever walked through my restaurant's doors were salesmen, and they were more interested in taking my money than increasing my profits. Wouldn't it be nice to have a solution? That is why I began my search to find the marketing secrets that have created thousands of highly successful and profitable restaurants across the country. Look around almost any community. There are some restaurants that are doing very well, and some that aren't. Is it the food, the service? Or is it the location? I have known many restaurants that had terrible locations and still did very well. You probably know some restaurants like that. And some of the best food I've eaten has been at restaurants that are doing very little business, and are in danger of being forced to close their doors. What is the defining difference between the successful restaurants and those that are barely surviving? If, like so many other restaurants, you are already providing good food and service, the difference is invariably restaurant marketing. You are not maximizing marketing activities. I was very much like this... so, I began talking with other restaurant owners, and I was amazed at what they told me. Some of them were bringing large numbers of customers into their restaurants, but were not making any real profits. They were spending large amounts of money on newspaper ads, radio, and even television. Often the ads were very expensive, but many restaurant owners were afraid to stop this kind of mass media advertising because they needed more business and knew no other way to bring in the customers. They were frustrated and confused. Some of their ads were working better than others, but they didn't really know which ones were adding bottom line profits. Highly Profitable Marketing There were some restaurant owners that were having great success with their restaurant marketing. They were spending very little on restaurant promotions, and they were consistently growing their business. They were able to track all their results, and ran only ads that they knew would be highly profitable every time. Not only was their advertising profitable, but it also was very effective in building customer loyalty. These owners were very successful, and because of their increased sales and profits, they were able to hire highly qualified staff. They were even able to take a little time off and enjoy the profits generated by their restaurant. 
"Your techniques are powerful and different than other marketing experts' approaches. When you told me you had a marketing strategy that could produce profits as high as 700% or more I have to admit I was skeptical. But once I tested it, it worked even better for me than you said it would and it's continued to work every time I've used it. The payoff from your techniques quickly offsets the investment to work with you, so using your services puts me in a 'better than free' position." - Mark Tranchina,
These restaurateurs were consistently generating 10%, 15%, and even more, bottom line profits! Boy was I excited! 10% to 15% profits using low cost restaurant marketing! And as soon as I began to use some of these techniques my profits began to climb. Since I was already making enough profit each month to pay all my fixed expenses, any new business I brought in dropped over 50% of new sales as profit to my bottom line. I fell in love with marketing. As I learned more and better marketing campaigns, it became easy for me to maintain 15% to 18% net profit every month! The Only Difference Was My Marketing! Now just so you know, I didn't have a prime location, and a Wal-Mart didn't open up next door. Nothing new happened anywhere near my restaurant to bring new business into the area. The only change was my new marketing. Can you imagine the change in my restaurant? I didn't have to worry about making payroll. If something broke, I paid to have it fixed. I was able to hire great management help, and I began to spend more time in marketing. It seemed like my restaurant began to run itself. That's when I truly realized what marketing had done for me, and what it could do for other restaurant owners! That's when I began helping other restaurant owners to experience the kind of success that I had. Duplicating My Success At first, I just began by helping a few friends that owned restaurants, and the
results were outstanding!
I began to get more requests for restaurant marketing advice, so I decided to put together a program using all the marketing secrets I had learned. Listen to what our customers have to say: "I don't want my competitors to ever find out about it, it's just so valuable to me." Mark Tranchina - Arirrang Hibachi Steakhouse "A 56.8% sales increase
moved us to 27.3% after three quarters. I was ecstatic..." and it was so easy to do that Jeff took almost a month off in the third quarter. "The results during the first three months have been very positive. We have generated additional Net Profits during the 90 day "Fast-Track" program of
over $11,000,"
"We have increased our sales by $287,000.00 and showed additional net profit of $164,000.00 in only 9 months." Michael Passalacqua - Angelo's Restaurant "For every dollar I spend, what I get back is probably 25 to 1...Just the 'Thank You' cards for entering our 'VIP' amounts to $1,400 to $1,500 of additional profit per month." Ron Doty - T.J. Finnegan's "In three months' time, I have increased my profits by over $8,000.00."
And that's when it hit me! If it worked that well and it was that easy to do, I could teach it to any restaurant owner that wanted to make more money. 
"I experienced a loss of 25% of my business. ($300,000) It was devastating..." "About 18 regional and national chain restaurants opened up within about 12 months of each other. The shopping complex included a 15 screen movie theater (we don't even have a movie "...I was able to take money I was already spending and channel it into neighborhood marketing.... I started aggressive neighborhood marketing, focusing on building a customer database, My marketing began in December, results were immediate. In January my sales went up 6%, February 11%, March 14%, and April 27% over the previous year. The numbers don't lie." "By the end of the year we had regained the entire $300,000 in lost sales... and my sales and profits continued to grow. Interestingly, I found I was actually spending less money than I had spent previously on marketing...." "Neighborhood marketing basically increased my profits by about 75%." "I would hate to think what would have become of my business had I not found RMG when I did, it truly saved my business! "
- Salem Suber To help you successfully market your restaurant, beginning right now, I've filled over 900 pages with the exact information you need to make $5.00 profit or more for every $1.00 you spend. Automate Your Marketing! Plus, I've included a proprietary software program that will help you automate your marketing so you can spend less time reading my marketing manuals and more time taking care of customers, or maybe even playing a few holes of golf. What you need is the latest most effective information on how to bring more customers into your restaurant, and a system to track your new profits and automate the entire process. Using this program you will:
Do you think you can? Do you think you can really make a difference in your life? Wouldn't you like the extra money you need to pay the bills, or buy something nice for your family? Do you need a little time for yourself? YOU CAN DO IT! I promise you real results! A lack of proper marketing is one of the biggest reasons for restaurant failure today. And it's no wonder, when most restaurant owners don't know the basic marketing secrets that make all the difference! Don't let that be your problem any longer. You're about to get all the marketing answers you need to make an immediate difference in your restaurant. But you'll get much more than just another lecture on marketing! Read what Scott Hershey has to say about marketing his Restaurant: 
"Each week our coaches take us step-by-step through our marketing campaigns and plan future marketing events such as a VIP Club, Birthdays, Anniversaries, marketing with the Chamber-of-Commerce, Employee Recognition, University of Michigan marketing, Guest Surveys and others.... Every campaign has been successful.... The results during the first three months have been very positive. We have generated additional net profits during the 90-day "Fast-Start" program of over $11,000." - Scott Hershey
"WOW," $11,000 in 90 days! More Money and More Free Time! With my 90 day Fast-Start Program you will receive one-on-one personal restaurant consulting regarding your marketing from me and my staff. We will lead you step-by-step down the road to increased profit! And, we'll show you a tool that will automate most of the work and give you time. TIME! Don't you wish you had more time? I couldn't believe how quickly my sales and profits increased once I knew how to market! Here's a quick peek at even more of the confidential information you're about to discover... Benefit #1 - The Complete Fast-Start Marketing Library. You won't believe the tips and tricks described in this 900 page Reference Library. But as you experience success after marketing success, you'll have no choice but to accept the truth behind these step-by-step marketing concepts.
This dynamic marketing library includes "how-to" manuals designed to help you with every facet of restaurant marketing. Your Fast-Start Marketing Library will include:
...and many other documents and templates to make your marketing easy and profitable. And to make the tremendous information contained in these manuals even more powerful, look at the additional help you will receive to make sure that you create thousands of dollars of new profits in your restaurant: Benefit #2 - Weekly One-on-One Marketing Coaching/Mentoring Sessions
As a Special Bonus Offer, and just to make sure there are no unanswered marketing questions
for you as you use your new Restaurant Master Marketing Library, you will spend
13 one hour sessions with our restaurant marketing coaches.
13 one hour coaching appointments with our restaurant marketing experts can literally make you Thousands of New Dollars in marketing Profits!
One good marketing idea from our coaching team can
increase your profits by 300%
and fill your restaurant on otherwise slow weekday nights!
Benefit #3 - Use of the ProfitMAX "Sales Acceleration" Marketing Software. One of the reasons that this program is so simple, fast, and easy-to-use, is because of the leading edge software program that automates the process. The powerful ProfitMAX "Sales Acceleration TM" Software lets you create breakthrough-marketing ideas that solve marketing problems.
The ProfitMAX "Sales Acceleration" Software is the new "miracle" software that will make your marketing a lot easier and will put you in complete CONTROL. With extensive foodservice experience, ProfitMAX provides a unique foodservice focus that no other software company can offer:
"The ProfitMAX software has saved me time and really helped increase my profits. I've been able to automate all of my marketing and track the ROI on every marketing campaign. No more wasted money on newspaper and radio ads." "I painstakingly bought five other database software systems before I found the Cadillac with ProfitMAX. 'Look no further for a database that cures all of your pain because this is basically the Leonardo's Little Italy Cadillac of all databases. For our business, ProfitMAX is definitely the Cadillac." And ProfitMAX is easy to use. Train a part-time employee to take care of daily tasks so YOU can focus only on profits - day-to-day and ad-by-ad. Get re-acquainted with YOUR family and enjoy life! YOU deserve it! Using ProfitMAX Sales Acceleration™ Software is Easy and Profitable. 
Benefit #4 - A special members only, password-protected This password protected site is for you and the other members only - no one else will have access to it ever. What can you expect to find on this site? Included with this package you will be given exclusive access to the RMG Support Center where you can access a vast amount of information about the ProfitMAX program 24 / 7 / 365. 
Benefit #5 - Recorded Marketing TeleWebinar Presentation. The best way to master any new skill is through repetition. In fact, education experts have determined that people who attend training programs and seminars retain 15% or less of the information they came for - unless they review the material a number of times. Here's the perfect solution. Our hour long marketing training sessions have been recorded on CD's, with sound and slides. They are available FREE for our Fast-Start members. Now you can review the information as many times as you would like to. How many marketing companies do you know that will give you a Written Guarantee to ensure the success of the marketing in your restaurant? 
Benefit #6 - An Annual $10,000 Increased Bottom-Line Profit Guarantee Just use my program, follow my guidelines, and if you do, I guarantee you will make at least $10,000 of additional profits EVERY YEAR YOU USE THE PROGRAM! If you don't make at least $10,000 of profits that year, directly attributable to the marketing, I will refund all the marketing expenditures you made to my company that year. YOU HAVE NO RISK! Armed with all of these amazing tools and strategies to give you an unfair advantage over your competitors, I'm going to prove to you beyond a shadow of a doubt that my Fast Start Restaurant Marketing Program is your ticket to immediate sales and profit increases! Now, initially I was going to offer this program for $4110.00, complete with
unlimited telephone support
to answer any questions you have at any time about restaurant marketing and with the special tools we provide for you. So here's what I decided to do... For the first 25 restaurants that take advantage of this special offer, they will receive this program and all the materials and support I've described above for only $2985.00!
$400.00 Value Bonus #1 - Unlimited email support for an additional six full months. To help you lock in your success, you'll receive unlimited e-mail support for six months after you complete your consulting sessions. Plus, you'll never be stuck waiting around. I'll respond within 24 hours. You'll get detailed, practical advice you can apply right away to make all your marketing ideas million dollar winners. 
$99.97 Value Bonus #2 - Special report -
New Movers can be a quick way to get hungry new customers into your restaurant, with very little effort. Learn how this easy marketing technique can bring a steady stream of new customers through your door while creating an ever growing pool of new bottom-line profits. We do all the work, you get all the profits. New Movers are very unique people. They have just gone through some significant changes in their lives. They have a lot of new needs to fill and new habits to establish. Perhaps they just got married or maybe they are just moving out on their own or they have a new job. There are lots of new things to adjust to and they are looking to form new relationships. Choosing where they will go to eat on a regular basis is just one of the new habits they will establish very soon. What a wonderful opportunity to establish your restaurant as "the place" for the New Movers to eat. It is essential that you do what it takes so that each New Mover "wants to," and has a strong desire to, eat at your restaurant. Ultimately, your New Mover program keeps you involved with a fresh group of people coming to your restaurant all of the time. It has been estimated that the Lifetime Value of a "Regular Customer" is as high as $6,600 over five years so... Remember, once your New Mover, first-time guest comes in, it is important to get acquainted and establish a personal relationship. What a wonderful opportunity! This kind of personal attention is what builds REPEAT VISITS -- to your restaurant. Experience has shown that New Movers tend to be among the most loyal customers that a restaurant has -- FIVE times more likely to response to your marketing than any other group of potential customers. 
$99.97 Value Bonus #3 - Special Report -
Personalized postcards are the least costly direct mail tool that captures your potential customer's imagination with full-color images. When you use color pictures in postcards, you give customers permission to conjure up an actual image of what you are offering them. People think in pictures, not words. Images are far more impressive than words. They are more precise and potent in triggering memory, decision-making, and associations than the world's greatest sales copy could ever hope to be. Don't make the common mistake of mailing black and white postcards! Wage your war against the crippling "attention crisis" in America today -- use color whenever you market with postcards. If you do, potential customers will respond to your messages much more often. The Marketing With Postcards Manual includes actual examples of effective postcards. It will help you discover the Unique Selling Proposition for your restaurant. This includes the best headlines to use; how to create a VIP Club and how to dominate your market area. The Special Report gives sample ideas for your initial marketing campaign and how to start your marketing right. It discusses "testing," figuring your return-on-investment, and a recap of your initial saturation marketing campaign. It gives a lot of suggestions for additional marketing and a marketing time-line for a rapid sales increase. 
$29.97 Value Bonus #4 - Special Report -
This technique alone has been directly responsible for hundreds of thousands of dollars of increased profits! You will find out why you must STOP competing on price and will learn HOW to increase prices while building customer satisfaction. There is no faster or surer way to add dollars to your bottom line. And it's yours FREE when you enroll in 90 Day Fast-Start program.
Do you think that raising your prices
It doesn't have to!
RAISE YOUR PRICES TO GET MORE CUSTOMERS???
How does that work?
Well, if your restaurant isn't already on a constant growing cycle where your sales and profits are continually increasing, then perhaps you should think long and hard about this next question:
More profit for you, and more value for your customers.
And if you use highly effective, low-cost marketing to tell your customers about this terrific value, your sales will skyrocket.
How much time have you already invested reading about seemingly great marketing ideas...
If you could make
an extra $5,000.00 in profit
this month, would that make a difference in your life?
What if you could make more than that? Some of my clients are making
$10,000 and more of new profit
each month. Think how that would change the way you run your restaurant!
If you're like most restaurant owners,
you've spent thousands of dollars
on restaurant marketing and marketing materials that have made you no profit whatsoever.
So how much would you expect to pay an hour to
learn the secrets
of the best and most profitable marketing experts? $100, $200, or even $500 dollars an hour??
It would cost you that and more to hire these experts to help you,
$49.95 Value Bonus #5 - Special Report -
This "instant profit expander" can be applied to any restaurant with almost no cost and very little effort. Focus on selling the items that maximize your profits and accelerate add-on sales. This booklet, Structuring Your Menu to Increase Your Restaurant's Sales and Profit, discusses how you can be more effective in marketing your menu items so that you can maximize profitability as well as guest satisfaction. Marketing each category of the menu indicates that you are proud of the highlighted products from each category. The key to maximizing profit is to maximize guest satisfaction. You will be successful if you have a desire to please every guest and you make their dining experience more than they expect it to be. Menu layout and design with appropriate pricing strategies and selling with suggestions by talented, trained servers are the tools that you use to insure maximum guest satisfaction and profit maximization. Your "House Favorites" need to be high profit menu items and should be actively sold by suggestion as guaranteed "Customer Pleasers." Remember, PROFIT is the principle objective of any restaurant, and restaurants that create excellence in guest satisfaction are rewarded, on the average, with a 9% increase in profits over those who do not. You should evaluate your menu according to the popularity of the menu items; what you prepare and serve well, and what is profitable to your restaurant. (Your objective is to make sure that your popular items are prepared well and are highly profitable.) Worksheets are provided to evaluate each menu item. This exercise actually allows you to plan your profit. Examples are given of the profit impact before and after the changes are made. You must plan your menu for profit. Different types of menus are considered using the guest eye movement as a guide. It is suggested that you feature high profit menu items and use menu engineering principles to structure your menu for profitability. Menu items are grouped into; Loss Leaders, Losers, Sleepers and Star Menu Items. Each category is analyzed and suggestions are given to increase profitability. Pricing psychology is used and is fully illustrated to help you determine the ultimate profitability for each menu item. Menu trends are discussed and the most common menu mistakes are listed so you can avoid them. 
$49.95 Value Bonus #6 - Special Report -
In this special report, I'll show you how to use both traditional upsells and my "Power Upsell" twist to substantially increase the profits of every sale you make. Plus, you'll see how easy it is to adapt this technique to any restaurant and cash in on a newfound source of profits. "Up-Selling for Fun & Profit" is designed for individuals who desire to learn more about selling, improving their communication with guests, and multiplying their ability to earn more money. This booklet discusses the 4 Rules for Selling with Suggestions and the selling traits an employee must possess to be successful. Actual scripts and illustrations are provided to make selling fun. Games are used, as well as "Cheat Sheets" to point out how employees can make more money through selling by suggestions. "Up-Selling for Fun & Profit" presents the following categories as opportunities to sell:
$97.00 Value Bonus #7 - Marketing Expert Michael Attias Interviews Ron Wilkinson. Although the information in this interview is worth thousands of dollars, it's yours FREE when you enroll in THE FAST-START PROGRAM Mentoring Program. I've had the interview transcribed and put into a report format. Your copy will be rushed to you along with the rest of the bonuses when you enroll. During the marketing interview, Michael and Ron discussed the following marketing principles:
The valuable information on the CD will help you organize your marketing into a highly profitable marketing and have a complete marketing system. And don't forget the $10,000 annual guarantee! What a sweet deal - Put all of the risk entirely on me! Read about the results at Angelo's Restaurant: 
"Your RMG Program worked fast. The way that you've created the program is simple and easy to use. I showed immediate new profits. It was easy to learn and I get more done with less staff. I send an email out on Thursday with my weekend specials and my restaurant is full for the weekend. Thank you for your easy, simple and right-on marketing tips. I now have 22,000 people in my database and that means we have an average of 1,833 birthdays each month and 5,500 anniversaries. In the last 9 months, we have increased our sales by $287,000 and showed an additional net profit of $164,000 because we use the RMG Marketing Programs, THANK YOU! Overall, we are showing a Return On Investment of 405% which means that every dollar spent on marketing returns over four dollars in profit." - Michael Passalacqua
This is the marketing program that WILL WORK for you. $10,000 of new increased profits. If you use the program and don't get at least that in the first year or any year thereafter, send it back to me, and I'll give you a full refund of everything you have spent on the program that year. I'm so sure of your success that I'll take all the risk! Imagine what a difference it will make if you are able to generate profits 5 times greater than anything you spend on marketing...or more. No more worrying about making payroll, no more working double shifts because you can't afford to pay someone else. Think of the time you will gain, and the peace of mind. Plus, if it doesn't work for you for any reason, you won't be left holding the bag. If this program doesn't deliver the new profits, I'm the one who eats his shirt...not you. Just send it back and we'll refund everything you've paid for the software program. For a full year! Don't you think it's time to stop spending money on marketing that doesn't work? Wouldn't you rather be shown step-by-step how to do marketing that has been proven highly profitable in hundreds of restaurants across the country? If you've decided that it's time to make a change in your restaurant - time to increase your profits by thousands of dollars - here's how to start now: For the first 25 people To order my "Restaurant Marketing Fast-Start Program" via our secure server today. We have a special price of only $2985.00, (regular value of 4776.85) and receive your seven FREE bonuses, Click Here Now . Order today and get all of the free marketing bonuses described above (Restaurant Marketing Fast-Start Program valued at $4776.85, but yours today for only $2985! )Limited time offer
Ship me my Restaurant Marketing Fast-Start Program, and Bonuses.
Yours today for
only $2985.00
Limited time offer.
When you order online, your first two manuals, the Fast-Start Marketing & Coaching Manual and "Magic Moments" "Magic Memories" Leads To "WOW, Exceptional Service!" , will be sent to your e-mail box immediately so you can begin planning the first steps of your new marketing in the next ten minutes! Then we will send you via Fed Ex your Restaurant Marketing Fast-Start Program, including Your ProfitMAX Software, and your seven FREE Bonuses! You will be contacted within two working days to schedule your first one-on-one training sessions at your convenience. I'll look forward to working with you and sharing in your success.
"The 3rd Quarter boomed and mainly in my absence...which felt good.
A 56.8% sales increase
moved us to 27.3% increase in sales after three quarters. I was ecstatic . . . . .
- Jeff Mohler
Ship me my Restaurant Marketing Fast-Start Program and Bonuses.
Yours today for
only $2985.00
Limited time offer.
How much additional profit will you lose tomorrow If you don't order Today? Every day you delay making a decision will cost you thousands of dollars. You have nothing to lose, unless you wait! So, order Today! P.S. Just in case you're still hesitating, let me help you evaluate your options.
It's time for you to choose.... Which option makes the most sense to you?...I thought so! Order now and get the help you need to make more profits right away! The Restaurant Marketing Fast-Start Program with live one-on-one coaching will give you every tool you need to begin doing profitable marketing every time. You can't fail with the tools we give you, and we GUARANTEE IT!So why wait to start making money? Order today and get all of the free pizza marketing bonuses described above (Restaurant Marketing Fast-Start Program and Bonuses valued at $4776.85, but yours today for only $2985! ) Limited time offer
Ship me my Restaurant Marketing Fast-Start Program and Bonuses.
Yours today for
only $2985.00
Limited time offer.
P.P.S. Don't let this discounted offer pass you by! You could easily spend the cost of this entire program in just one failed marketing campaign! We are only making this offer with the special coaching and the FREE Bonuses to the first 25 restaurants that respond. Click here to reserve your spot. For the unbelievably low price of only $2985.00 you will receive the complete program, as well as all the bonuses and support, and our $10,000 No Risk Guarantee...If you do NOT generate at least $10,000 in PROFIT, directly attributed to the Fast Start Program, we wil refund all the money you paid. You have nothing to lose... and lots of profits to gain! Don't delay...Click Here Now! I know a lot of people beat around the bush, but I'm going to be very blunt with you. If you've read this far, you're either going to enroll or you're seriously considering enrolling. And that's what you should do... To enroll right now Click HereOrder now and get the help you need to make more profits right away! The Restaurant Marketing Fast-Start Program with live one-on-one coaching will give you every tool you need to begin doing profitable marketing every time. You can't fail with the tools we give you, and we GUARANTEE IT! So why wait to start making money? Order today and get all of the free pizza marketing bonuses described above (Restaurant Marketing Fast-Start Program and Bonuses valued at $4776.85, but yours today for only $2985! ) Limited time offer
Ship me my Restaurant Marketing Fast-Start Program and Bonuses.
Yours today for
only $2985.00
Limited time offer.
How much additional profit will you lose tomorrow If you don't order Today? Every day you delay making a decision will cost you thousands of dollars. You have nothing to lose, unless you wait! So, order Today! If you have any further questions you would like to ask,
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