Congratulations, you've found the Nightclub and Bar Marketing website that will help you dramatically increase your sales and profit. Increased profit will increase the quality of your life.
Nightclub and bar owners work long hours, and too often for little reward. You're open 'til very late, and by the time clean-up is done, it's almost time to start another day. Of course, if you're making enough profit you can hire someone to fill in and you can take a little time off.
How many hours did you work last week? How many hours did you work yesterday? Is there any real reason to believe you will be able to work less hours this week?
Do you want to improve the quality of your life?
Can you imagine having enough quality help so you can go in to work a little later every day knowing that everything is ready, you're fully staffed, and you're ready to start exceeding the expectations of every guest. In fact....
Wouldn't it be nice to take a
and not worry about the things that weren't getting done because you're not there?
You can do that! All you need is to focus on marketing to build your sales and realize that you must use qualified and trained help to make sure every order and every customer is treated the way you would treat them yourself - maybe better! Your help can do this because they're not each trying to do all the jobs that you try to do each day. They are focusing on the customer.
Does it sound like a fairy tale?
It doesn't have to be. All you have to do is schedule enough help and reward them for making customers happy.
Are you making enough money to do that? Or are you stuck in a pattern of long days and low profits because you think you can't afford qualified help?
In fact, the reason you are working so many hours to reduce costs is so you can increase profits. But in reality, that seldom works. The only effective path to significant profit increases and gaining control of your nightclub and bar is increased sales.
If You're Ready to Take Control of Your
Dear Nightclub or Bar Owner:
It's really a lot easier than you think. All you really need is someone who has already experienced the success that you are looking for in nightclub or bar promotion. Someone who will share their secrets with you and show you step-by-step exactly what you have to do to dramatically increase your nightclub or bar profits.
How much money have you already spent this year on advertising and marketing for your nightclub or bar that just didn't work?
Have you ever asked yourself, "What if there is a highly profitable way to reverse my downward spiral of sales and profits? What if there are clearly defined steps that would lead me to increased profits, to have more time to do the things I really need to do, to succeed in my Nightclub and Bar?"
What if there was a highly profitable way to
reverse your downward spiral
of sales and profits? What if there were clearly defined steps that would lead you to increased profits, to have more time to do the things you really need to do, to succeed in your nightclub or bar?
How far will you let your sales and profits slip before you take action? How long will you wait to follow the steps to success?
Will you wait until it's too late?
This Doesn't Need to Happen to You!
Hundreds of nightclub and bar owners across the country have used certain highly successful techniques to increase sales and profits. In many cases these techniques have literally
saved their businesses from bankruptcy.
My nightclub and bar experience began when I purchased a 5-1/2 acre landmark property up Ogden Canyon in Ogden, Utah. The property contained The Club Hermitage which had seating for close to 500 people.
Running a Club
I quickly found out that running a club was different than anything I had ever done in my life. When you have a club that will seat nearly 500, how do you fill it on Sunday through Thursday?
People who frequented the club were there to have fun. How do you make it fun all of the time?
Have Fun! Have Fun! All nightclubs and bars are always being faced with this challenge. You need to "Make it Fun!" But, at the same time everything you do must be absolutely legal; otherwise you will create trouble with the liquor authorities and/or police.
The first objective of marketing at Club Hermitage was to entice current and new customers to visit the club to relax and to have fun; instead of drinking their favorite alcoholic and nonalcoholic beverages at your competitor's business or at their home.
Our marketing needed to distinguish our club from all the other choices. We developed fun activities that differentiated us from our competitors. The goal is to do full-house business during the busy times and to dramatically increase sales during the slow periods of the day and week.
Marketing to Local Customers
We found the quickest way to increase our sales was to market to our current customers by having special activities. These activities would make Club Hermitage the "hottest" spot in town.
There were many ways that we were able to differentiate our club from the competitors. We developed our own "calendar of events" and "special promotions" that would work for the club.
Some of the most eager new customers are individuals who are just turning to the ripe old age of legal drinking. While this age may vary from state to state, a postcard inviting them to the Hermitage was very effective.
Steps to Success
established a database
for most of our customers, especially the local customers, and we used email, direct mail, fax for businesses, telephone and the Internet to communicate with the members of our VIP Club.
The only reason we gathered database information was so we could
market to the individual preferences of our VIP members
throughout the year, to invite them to our special events and reward them on their birthdays and anniversaries.
Our database of regular guests was a veritable gold mine.
Involving the Customers
Promotions in every nightclub or bar should be run to provide entertainment for the customers, employees and the management/owners of the business. The key purpose is to make it fun. You cannot run effective promotions without the support and enthusiasm of the employees and the management team.
The first rule that you need to use for marketing is to involve the customer. Customers want to be personally known and to feel like they are important to the business.
One way to make the customer "feel good" or "feel important" is simply to talk to them and get them involved. This facilitates the very best marketing possible... word-of-mouth.
Measure the success of all your promotions by the promotion's effect on the bottom line. If you have the seating capacity, bring in a big name every two to three months and use other activities and events to compliment the big name.
Big names increase traffic before and after, as well as, during the event. The big names will keep your nightclub or bar in the limelight. It's the place where the action is.
At the Club Hermatige we ran two large annual events to
tie into community events
which were held at the same time each year. We brought the biggest names in during these events and many times we featured a sponsor. We have kept the same sponsor(s) year after year.
We found that a good promotion encouraged our customers to stay longer and spend more money than originally planned. We found that we needed to have an atmosphere wherein they began to have a good time as soon as they entered the club.
When Club Hermitage had special events, especially when we brought in the big names, we notified our VIP Club members first. We sent out a four-page newsletter monthly and an eight-page newsletter for our two annual events.
This was essential! Our VIP customers were regular guests that spend a lot. These were our most profitable customers. Every marketing campaign that we did had to be profitable or we just didn't do it, and the VIP Club Members were the key. Because we were tracking our marketing, we knew the profitability of every Club Hermitage promotion.
More Time and More Money!
Because of the increased sales and profits, I was able to cut my work load to about 45 hours a week and spend some quality time with my family. I found that the most important factor in my success was marketing.
Sales went through the roof!
It was great! Over the next 60 days I learned which marketing worked and what didn't.
I hired a general manager to focus on operations and a marketing representative to contact the local businesses and very quickly doubled my business. My profits began to increase. In the next 45 days
I increased my bottom line by over $6,000!
And this was just the beginning! As I learned more about marketing, sales and profits continued to increase. Soon I was running a nightclub and bar that was one of the largest in the area.
Owning a nightclub and bar began to be fun and exciting.
With thousands of dollars of increased profits on the bottom line, The pressure was off!
And now, you can learn the same techniques.
50 Years of
Over the years these marketing secrets were compiled into step-by-step marketing techniques. Over 50 years in foodservice and over 10 years in nightclub and bar marketing, they grew and grew until they formed the
most comprehensive marketing system
in the nightclub and bar industry.
I wanted other nightclub and bar owners (the ones who weren't my competitors), to share this information and to be able to have the same kind of success that I had experienced. nightclub and bar marketing can be frustrating and unpredictable.
That's why I began my highly successful campaign to increase profits for nightclubs and bars, and it worked!
Because I have been through the same frustrations and challenges that you face every day, I know that by using these unique nightclub or bar marketing techniques you will be able to increase your sales and profits dramatically in a matter of weeks! Nightclub and bar owners from coast-to-coast have proven that
it's impossible to fail
using these programs.
In fact, I have a unique "Fast Start" program for helping you market your nightclub and bar where I guarantee increased profits or my services are FREE!
That's Right, FREE!
Remember, after you reach your break-even point each month, increased nightclub or bar sales will put 40% to 60% net profit on your bottom line!
Most nightclub and bar owners make 2.5% to 4% net profit, some as high as ten percent. But once I discovered the secrets of successful nightclub or bar marketing, I was consistently generating 15% to 20% and more net profits! That may be almost a 1000% increase in profit for some nightclubs and bars!
Now you can learn how to increase the profits for your nightclub or bar. Read what Ron Doty has to say:
Ron Doty owns TJ Finnegan's Pub in Mankato, MN. TJ's is famous for delicious wood-fired pizza and great entertainment. When it comes to marketing using the techniques he's learned from the Nightclub & Bar Marketing Group, Ron says:
You can learn these nightclub and bar marketing secrets, and begin
increasing profits to change your life for the better.
Owning a nightclub or bar can be fun, and you can gain control of your nightclub or bar and actually have time for your family! Increased sales is the key!
Have you read other marketing books and manuals? Some of them are good, but none of them seem to focus on
that make it easy to execute the ideas that they suggest.
Some of the books have excellent nightclub and bar marketing ideas, but they seem to assume that you know how to make it work in your community and in your nightclub or bar. Some of them tell you how to write an ad, but don't help you discover what it is that your customers want to hear.
The biggest problem in your nightclub or bar
Begin Adding Hundreds of Dollars in New Profit
Starting today, you don't have to worry about marketing your nightclub or bar. Your marketing doesn't have to be a cost to your bottom line, it can become
additional profit every time you market.
You can start right now by downloading the first volume of the Nightclub & Bar Master Marketing System, Volume #1 - Marketing Strategies. You can easily pay for the entire cost of the marketing system before the printed copy of your Nightclub & Bar Master Marketing System is delivered, just by using a few of the in-store techniques detailed in Volume 1. Download it Today when you get the Nightclub & Bar Master Marketing System.
Here are just some of the subjects covered
valued at $89.97!
Market special events by taking low-cost promotions and fiting them into a calendar of events. The goal is to have a 12-Month AutoPilot Marketing Program using email, direct mail using postcards and newsletters, fax and/or email for business.
The number and extent of games you can hold in your nightclub or bar is only limited by your imagination. Don't let a small budget stand in the way of your creativity. Many of these promotions are low-cost programs, yet they attract a lot of attention and bring in extra revenue.
In addition, you may want to run cross-promotions with businesses in your market area. Ask them to supply some of the prizes. Don't forget the office employees that work near your location. Invite them in for a lunch/dinner special. You need to make your nightclub, bar, or sports bar/Lounge "The Party Place."
valued at $89.97!
Customers love to laugh and with the popularity of such TV shows as "NBC's Saturday Night Live," "Live at the Improv" and "The David Letterman Show," it proves that comedy is still alive and well. Stand-up comic contests are much more successful than holding a write-in joke contest.
valued at $89.97!
Bars, lounges and night clubs can be BIG money makers. They can also sit empty and be neglected. The choice is yours. Quite often, your customers need the little extra push to spend more of their money. You need to provide that little extra push so they'll stay, have fun and spend a little more.
Nightclub and Bar Marketing Strategies include step-by-step instructions to create highly profitable nightclub and bar marketing campaigns including zip code saturation campaigns, new move-ins, birthday celebrations, Employee challenge promotions, and many other hot and profitable marketing strategies.
valued at $39.97!
"Bar Tricks and Magic" (16 pages)
People go out to a night club or bar to mingle and to have fun. They want to be recognized and to feel at ease. Bartenders are the key to making sure the guest feels welcome.
Bartenders need to provide the entertainment when the pace of activities slow down and when customers are not involved in conversation with friends.
The secret to catching the imagination and the loyalty of your customers is exceeding their expectations. Use the Bar Tricks and Magic manual to create room energy, increase tips, and increase drink sales! Your customers will come back again and again to see what new tricks you have.
This manual emphasizes that the guest always comes first and gives suggestions to accomplish this goal. It discusses the "little things" that make a big difference to the guest.
valued at $59.97!
This Liquor Dictionary and Bar Terms Manual was put together as a reference book for individuals involved in the Night Club and Bar industry. This reference manual represents a basic summary of better-known products, both domestic and foreign. Many of the product names are trademarked or registered and are included in the dictionary to provide a complete reference for you and your employees.
In addition to industry definitions, there is other important information your employees need to know. Make every one of your bartenders a pro with the bartending information manual, this encyclopedia of bartender information and a valuable assortment of additional information to increase your sales and profits of wine and liquor.
valued at $99.97!
Bartender Information Manual
Your new employees will quickly learn:
In any industry, few things are as important as reputation. Customers choose a particular Nightclub and Bar to patronize because of that business' reputation for providing quality product and service at reasonable cost. Nowhere is reputation more important than in Nightclubs and Bars.
You Will Learn Step-by-Step, Highly Profitable Nightclub and Bar Marketing Campaigns,
And wait, there is more!
You will also receive the 2 following special reports with your Nightclub and Bar Master Marketing System
valued at $99.97!
Marketing With Postcards
Personalized postcards are the least costly direct mail tool that can capture a prospect's imagination with full-color images.
Images are far more impressive than words. They are more precise and potent in triggering memory, decision-making, and associations than the world's greatest sales copy could ever hope to be. Don't make the common mistake of mailing black and white postcards!
The Marketing With Postcards Manual includes
actual examples of effective postcards.
It will help you discover the unique selling proposition for your nightclub or bar. This includes the best headlines to use; how to create a VIP Club and how to dominate your market area.
valued at $29.97!
Raise Your Prices
Do you think that raising your prices
It doesn't have to!
RAISE YOUR PRICES TO GET MORE CUSTOMERS???
How does that work?
Well, if your nightclub or bar isn't already on a constant growing cycle where your sales and profits are continually increasing, then perhaps you should think long and hard about this next question:
More profit for you, and more value for your customers.
And if you use highly effective, low-cost marketing to tell your customers about this terrific value, your sales will skyrocket. We'll show you how to make this happen.
How much time have you already invested
If you could make
an extra $5,000.00 in profit
this month, would that make a difference in your life? What if you could make a$10,000 additional profit this month?
What if you could make more than that? Some of my clients are making
over $10,000 of new profit
each month. Think how that would change the way you run your nightclub or bar!
If you're like most nightclub or bar owners,
you've spent thousands of dollars
on nightclub or bar marketing and marketing materials that have made you no profit whatsoever.
So how much would you expect to pay an hour to
learn the secrets
of the best and most profitable nightclub and bar marketing experts? $100, $200, or even $500 dollars an hour??
It would cost you that and more to hire these experts to help you,
How much additional profit do you want to make in your nightclub or bar? $5000.00 a month? $10,000 a month? or even more?
The Nightclub and Bar Master Marketing System is an outstanding value, but that's not all!
You will also receive
Mark Tranchina, with Arirang Hibachi Steakhouse Samuria Lounge has been using the Nightclub and Bar Marketing groups (NCB) coaching and marketing techniques for over 4 years now. Mark says, " I have never had the kind of success in marketing that I have now experience with NCB techniques.
I have literally increased sales by 3 or 4 times over what I was doing before on some campaigns. And new profits are out of sight and the instructions are so easy to follow that an hourly employee doing all the day-to-day work. Profits are up at least $10,000 a month, and I'm spending less time doing marketing.
Valued at $300.00!
As a Special Bonus Offer, and just to make sure there are no unanswered marketing questions
for you as you use your new Nightclub and Bar Master Marketing System I will include
three 30-minute marketing coaching sessions for FREE!
Valued at $300.00!
One good marketing idea from our coaching team can
increase your profits by 300%
and fill your nightclub or bar on otherwise slow weekday nights!
"This is the best marketing that you can do," says Bill Dempsey of Dempsey's Brewery Pub. Bill's sales and profits are up, way up. "last year was the best year we have ever had and this year is up over 20% compared to last year. Competition is fierce. They open up some national chain restaurants very often around us, but we continue to grow because our restaurant has done our marketing right."
Valued at $97.00!
If you order your Nightclub and Bar Master Marketing System now, I will include absolutely FREE, another bonus:
"Creating a Restaurant, Nightclub or Bar Marketing Machine"
"Creating a Restaurant, Nightclub or Bar Marketing Machine"
is a live recording of a marketing Web Teleseminar focusing on marketing for restaurants, nightclubs and bars. It features Ron Wilkinson and Terry Morey.
Ron and Terry spent an hour with nightclub and bar owners, discussing highly effective nightclub and bar marketing techniques, and answering specific questions about how to market their nightclubs or bars.
Learn the secrets used by the most successful independent nightclub and bar owners all across the country.
This valuable CD has a value of $97.00, But I will give it to you FREE when you order the Nightclub and Bar Master Marketing System!
Brad Snyder is a 13 year veteran of Famous Sam's Sports Bar and operates the Sierra Vista Arizona location. He also heads up marketing for the six unit franchisee. "With 6,000 names in the database, that means I average over 500 birthdays a month, which brings in at least $10,000 in additional sales," says Brad.
Valued at $100.00!
And, to make sure you are actually seeing new profits from this valuable information, I will include
unlimited e-mail support for 30 days to ensure your complete satisfaction
You don't have to call, just fire me an e-mail and I'll make sure all your nightclub or bar marketing questions are answered within one working day. Unlimited.
If you have more questions, just send me another e-mail. I charge $1500.00 a day for consulting services, but if you purchase the Nightclub and Bar Master Marketing System, I will make sure all your nightclub and bar marketing questions are answered for 30 days at
no additional charge!
With These Valuable Bonuses and the Nightclub & Bar Master Marketing System, You
Receive almost 3 Times The Cost of the Nightclub or Bar Master Marketing System Alone,... and All These Bonuses are FREE!
Plus, you'll also receive THREE Super Bonuses (valued at $730 but yours free!) .... including:
And because I want to prove to you that I'm serious about immediately increasing your profits, I'm going to put my money where my mouth is, with this:
100%, No Hassles, No Questions Asked, 1-Year Guarantee!
Take one full year
to examine and use these nightclub and bar marketing and training tips. That's right. You have 365 days to put this valuable resource to work for you. You can personally test every marketing campaign described over the next year.
But, if you aren't satisfied, for any reason, or it doesn't live up to your expectations, you won't be out one red cent. Just send the materials back, intact, and I'll refund your entire payment. Right up to the final day of this 365-day guarantee!
You can even keep the free Nightclub and Bar Marketing bonuses!
on your part. You have nothing to lose... and everything to gain!
Register For Your FREE Nightclub and Bar Marketing Bonuses
Don't wait another moment! Here's your chance to really change your nightclub or bar from a time-consuming hobby to a highly profitable business. Learn everything you need to know, step-by-step, about how to market your nightclub or bar. Here's your chance to put an end to months or years of frustration. No more working late nights and long hours because you can't afford to pay someone else.
Bruce Goode, owner of Adventures Sporting Cafe & Pub had a very successful gift certificate promotion at Christmas time last year.
You have an opportunity to change things. You have the opportunity to
increase your sales and profits dramatically.
Isn't it time... Isn't it time to make a change?
You've invested a lot of time and money in your business, and it's time you started getting a lot of it back.
Finally there is a better way. Increased sales and increased profits is the answer to everything. In 26 days or less you can feel how great it is to have extra money in your pocket, and begin to find extra time that you can use to do the things that are important to you, go to your kid's activities, spend time with your wife, maybe even fix a few things around the house or go fishing.
If you want to do more with your life than count bar straws, and you want your Nightclub or Bar to provide a future for your family. A good marketing program is the key, and you can make a lot of 'dough' to put into the bank.
There's absolutely no risk on your part.
You can START MAKING LOTS of REAL MONEY TODAY.
Take advantage of this special offer.
Don't wait for your competition to get a head start.
Download Volume 1 today and start using the information right now. I've made it simple and affordable; the rest is up to you.
Limited time special offer How much additional profit will you lose tomorrow If you don't order Today? Every day you delay making a decision will cost you many times more money than the cost of this program. You have nothing to lose, unless you wait! So, order Today!
P.S. With these proven strategies, I guarantee you'll make more profit, immediately! You will learn every trick, marketing tactic, promotions secret and short cut needed to explode the sales and profits in your nightclub or bar.
You Can Enjoy Three LIVE One-on-One Sessions
In the Nightclub and Bar Master Marketing System you will learn:
The Nightclub and Bar Master Marketing System will
If you still have questions, just pick up your phone
Right now, thousands of dollars in profits
NightclubAndBarMarketingGroup.org is a division of RestaurantMarketingGroup.org.