http://www.restaurantmarketinggroup.org/News.php?News=10 Restaurant marketing information containing the restaurant marketing ideas and secrets of the most successful independent restaurants in North America. Learn the most effective marketing tools and techniques to increase sales, increase profits, save time, and save money in your restaurant marketing and advertising budget. http://restaurantmarketinggroup.org/images/RMG_Logo.gif http://www.restaurantmarketinggroup.org/News.php?News=10 Review and project - What are the conclusions from collecting all the marketing data? These are the strengths and weaknesses of your restaurant, "this is what it looked like"; "this or that is why I say this" and "this is our basic marketing conclusion" for this particular restaurant. With this information you need to set up future marketing objectives and discuss... http://restaurantmarketinggroup.org/blog/DO-EMPLOYEE-AND-CUSTOMER-SURVEYS.php Mon, 09 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/DO-EMPLOYEE-AND-CUSTOMER-SURVEYS.php ... http://restaurantmarketinggroup.org/blog/Competition-is-tough-and-guest-expectations-are-high.php Sun, 08 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/Competition-is-tough-and-guest-expectations-are-high.php The most important aspect of a successful menu is to have consistent food coming out of the kitchen. Everything has to live up to the expectation created by the menu copy. Today's menus need careful thought and consideration to meet the needs of your guests so you can ensure repeat business, higher sales volume and increased profit. To survive in this competitive market, you must always be working... http://restaurantmarketinggroup.org/blog/This-is-a-Profit-Making-Organization-Thats-the-Way-We-Planned-ItAnd-Thats-the-Way-It-Is-.php Sat, 07 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/This-is-a-Profit-Making-Organization-Thats-the-Way-We-Planned-ItAnd-Thats-the-Way-It-Is-.php There are many great ideas in getting your customers to spend more money with you and to receive a better dining experience. These ideas should be personalized and adapted to your restaurant. Restaurant marketing takes planning and will take some work, forethought and most of all, it's going to take self-discipline to put your restaurant marketing in high gear and implemented but it certainly... http://restaurantmarketinggroup.org/blog/PROVIDING-VALUE-FOR-YOUR-GUESTS.php Fri, 06 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/PROVIDING-VALUE-FOR-YOUR-GUESTS.php ... http://restaurantmarketinggroup.org/blog/RAISE-YOUR-MENU-PRICES-Part-2.php Thu, 05 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/RAISE-YOUR-MENU-PRICES-Part-2.php Let's examine this idea for a moment. Many businesses are so focused on Low Price that they believe that Low Price is the only thing that the customer is looking for. This is just not true. Customers do want a good price, but they first want a great dining experience. You also need to understand that many times there's a difference between what the customer says they want and what they really... http://restaurantmarketinggroup.org/blog/RAISE-YOUR-MENU-PRICES.php Mon, 02 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/RAISE-YOUR-MENU-PRICES.php ... http://restaurantmarketinggroup.org/blog/We-have-found-from-experience-that-most-restaurants-have-a-menu-pricing-problem.php Sun, 01 Nov 2009 05:00:00 -0700 http://restaurantmarketinggroup.org/blog/We-have-found-from-experience-that-most-restaurants-have-a-menu-pricing-problem.php You start out with the most important restaurant marketing programs that you are going to get the best return on and you take on one more issue at a time. When you get a little bit better, you take on two areas and you can build step-by-step into the marketing program so you do not get overwhelmed. You must slip into the marketing process at a speed that you are comfortable with, but where you... http://restaurantmarketinggroup.org/blog/To-be-most-effective-you-must-focus-on-the-most-important-marketing-issues-that-can-be-addressed-quickly-and-can-give-you-some-serious-results.php Sat, 31 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/To-be-most-effective-you-must-focus-on-the-most-important-marketing-issues-that-can-be-addressed-quickly-and-can-give-you-some-serious-results.php All restaurant marketing promotions need to be geared toward building better relationships with your customers. Marketing can't just be discounting, but discounting does have a part in it. You need to give the guest a reason, an incentive to buy more and/or to come back more often. This is how you market to build your sales. You develop positive relationships with every guest. You must create... http://restaurantmarketinggroup.org/blog/With-every-restaurant-marketing-promotion-you-need-to-do-data-collection-and-then-do-an-evaluation-of-the-data.php Fri, 30 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/With-every-restaurant-marketing-promotion-you-need-to-do-data-collection-and-then-do-an-evaluation-of-the-data.php Be creative, look at other industries and at your competitors. What are they doing that you can use? You can keep as many restaurnat marketing programs working as feasible, as long as you are showing any kind of profit on them. Structure a plan to test your results on the smallest scale possible and track the results to identify the benefits to the customer and the business. What are the "... http://restaurantmarketinggroup.org/blog/When-selecting-restaurant-marketing-programs-take-the-easiest-programs-to-implement-and-then-test-them.php Thu, 29 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/When-selecting-restaurant-marketing-programs-take-the-easiest-programs-to-implement-and-then-test-them.php Successful restaurateurs can spend nearly 40 percent of their time on restaurant marketing activities. Whatever it is that you do, there is nothing as important as marketing. The key to effective marketing is the "integration" of the marketing approaches that have proven successful for you. It is building your foundation for restaurant marketing around the greatest number of these successful... http://restaurantmarketinggroup.org/blog/Integrated-Restaurant-Marketing-is-a-process-of-identifying-the-most-effective-and-efficient-marketing-programs-for-your-restaurant.php Mon, 26 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/Integrated-Restaurant-Marketing-is-a-process-of-identifying-the-most-effective-and-efficient-marketing-programs-for-your-restaurant.php ... http://restaurantmarketinggroup.org/blog/A-Restaurant-Marketing-Coaching-Mentoring-Program.php Sun, 25 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/A-Restaurant-Marketing-Coaching-Mentoring-Program.php Your very best marketing tool is your employees, if you have cultivated the right climate within your company. The attitude, knowledge work skills and work habits of your employees are the tools that your employees use to market within your restaurant. Your employees are the most important factor to the success of your restaurant. It is not enough to have good food or a great atmosphere. You... http://restaurantmarketinggroup.org/blog/SuperStar-Employees.php Sat, 24 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/SuperStar-Employees.php You can order your decorations and have some cute seasonal items. OR you can simply send your NMR out to buy decorations from a store in your community. We suggest that you put your NMR in charge of decorating for you. After the holidays, we suggest you store your decorations in tupperware type tubs for the next year and add to your decor each year. You should at the very least change your decorations... http://restaurantmarketinggroup.org/blog/Marketing-Tools-that-you-can-use-for-party-and-holiday-promotions.php Fri, 23 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/Marketing-Tools-that-you-can-use-for-party-and-holiday-promotions.php ... http://restaurantmarketinggroup.org/blog/Recognize-an-Employee-for-a-Job-Well-Done.php Thu, 22 Oct 2009 05:00:00 -0600 http://restaurantmarketinggroup.org/blog/Recognize-an-Employee-for-a-Job-Well-Done.php