"A complete Marketing Resourse Center to access Products & Services paving the way to new financial gains."

The complete Fast-Track Reference Marketing Library

You will receive "How-To" manuals covering every step of the marketing process, from making sure you're ready to market, to building a database, to read detailed manuals on executing the most profitable marketing campaigns, and templates for guest interaction. Plus Much More! ($1295.00 Value)

Use of the ProfitMAX "Sales Acceleration" Marketing Software

One of the reasons that this program is so simple, fast, and easy-to-use, is because of the leading edge software program that automates the process. The powerful ProfitMAX "Sales Acceleration TM" Software lets you create breakthrough-marketing ideas that solve marketing problems in your restaurant. This Software delivers results on demand. I know it sounds hard to believe, but despite its practical simplicity, this process is as close to foolproof as you could ever hope for, and it's included for the entire length of the 90 – Day Fast-Start Program at no extra charge.

ProfitMAX will allow you to send and track all types of email marketing. Email is practically FREE, but, you can also send direct mail at reduced rates, and even create a file for Fax messages and/or personalized voice broadcast messages. Once these programs are set up, it requires only seconds or minutes to send out a marketing message to a large group of your customers.

TeleWebinar Presentations - Includes Audio with the Slide Show on CD's.

• "Making Your Restaurant a Customer-Pleasing, Money Making Marketing Machine"
• "Big Bucks from Little Spenders:" Kid's marketing at its' very best!
• "FundRaising and Public Relations: High Profit – Low Cost Marketing"

You may already know that the best way to master any new skill is through repetition. In fact, education experts have determined that people who attend training programs and seminars retain 15% or less of the information they came for – unless they review the material a number of times. Here's the perfect solution. You can also use the Telewebinars to train your employees

FOUR SPECIAL REPORTS: These Reports Will Maximize Your Profits.

• Special Report - NEW MOVERS, New Profits
• Special Report - RAISE YOUR MENU PRICES
• Special Report - STRUCTURE YOUR MENU FOR PROFITABILITY
• Special Report - SELLING WITH SUGGESTIONS- Employee Training

These Four Special Reports must be read before you begin marketing. Each report is a cornerstone for your profitability. Most restaurants need to raise their menu prices. Read the report and see if it applies to you.

As we setup your marketing program, we plan on recognizing and rewarding your current customers. We want to build a very strong one-on-one relationship with each customer. While each marketing campaign has built-in profits, we want to ensure that you are well rewarded for the work and effort you put forth. So, "Raise Your Menu Prices!"

The second report is to "Structure Your Menu for Profitability." Your most popular menu items must also be your most profitable menu items. This report will explain to you this secret to high profitability. Your goal is to maximize your sales for your highly popular/most profitable menu items.

The third report is "Selling With Suggestions." The key to guest satisfaction is to ensure that they have an outstanding dining experience. An outstanding dining experience can be accomplished through "Selling With Suggestions." Let the guest enjoy the "go alongs" that make their meal taste better. "Ask the guest questions…" "Give the guest a choice…" "Never ask a question that can be answered with a no…"

These are good rules to follow to maintain a high level of guest satisfaction. The report will give you many more ways that will allow you to reach this goal.

Report number Four is "New Movers, New Profits!" You are losing about 18-20% of your guests every day. According to the census bureau, 17% of people move each year. They go through a life-style change, they go through a divorce, get married, get fired, get a better job, move away from home, etc. When they go through this life-style change, they are looking for a new restaurant at which to dine. This can be a gold mine for your restaurant. Read the report and see how "New Movers, New Profits!" can benefit you.

Marketing Expert Michael Attias Interviews Ron Wilkinson

Marketing expert Michael Attias grilled me for over an hour on marketing strategy, creating powerful marketing on a low budget, the three things I'd do if I couldn't do anything else with my marketing, the secret to creating a blockbuster offer – and much more. The audio and a printed copy is included.

Text Message

Establish a VIP Club

Your current customers are your most valuable asset for increasing sales at your restaurant. After we gather contact information immediately for your restaurant's VIP Club. We will invite them to dine more frequently at your restaurant. We will recognize them for special events and reward them for being your customer.

Here are some examples:

• Send a "Thank You" message to customers when they join your VIP Club
• Send Birthday Wishes to recognize VIP Club members and their families on their birthdays
• Send a Special Offer to guests who have not visited your restaurant in the last six weeks
• Reward guests who spend the most money in the last three months at your restaurant
• We will create many "Special Events" or reasons for all your guests to dine at your restaurant

As your database grows it becomes an increasing valuable asset as we teach you how to keep it accurate, current and complete. Responses to all your marketing are tracked and reported so you can determine your Return-On-Investment at any time.

How fast can you grow your database? David Finkbeiner of Hershey's Steak and Seafood says: "In just three months we've built a database of over 3,700 existing customers. Over 2,000 families and another 1,700 business customers, and those numbers are growing every day. After using the ideas provided by Restaurant Marketing Group we have found it easy to collect the data.

The Marketing Coaching/Mentoring Program

The Coaching/Mentoring Program includes 3 months of intensive training and roll-up-your-sleeves execution to create blockbuster-marketing ideas in the coaching sessions. While the Fast Track manual will get you off to a great start, the real magic takes place in the live one-on-one coaching sessions.

Each of these sessions is one hour long, every week for three full months. The first session will take place the week after you receive your marketing library. In addition to the one hour dedicated to you and your marketing team, you have unlimited access to your coach if you have questions or problems during the week.

Unlimited email support for an additional six full months - Email Critiques of your Marketing:

We'll be working side-by-side with you to make sure you get the most from this program – even after the coaching sessions are complete, you will be able to ask questions through email for six full months. You will receive personal critiques of your marketing ideas.

Special members only, password protected software-training site

This password-protected site is for you and the other 90 Day Fast-Start Program members only – no one else will have access to it ever. What can you expect to find on this site? Included with this package you will be given exclusive access to the RMG Support Center where you can access a vast amount of information about the ProfitMAX program 24 / 7 / 365.

The Support Center includes documentation and easy to read lessons to train employees how to operate the ProfitMAX "Sales Acceleration TM" Software program. And, if you don't find the information you need, you can speak personally with a live software trainer and get all of your questions answered. We are dedicated to your success.

RMG Email Services

Target and schedule Emails to your customers for future campain events, Knowing that it will happen when that time comes. Automate unsubscribe requests. Update account informations

Provides you with an Administrator Web account to personalize your web pages to reflect your business image. Track statistics of signups, outgoing emails, validation of web contacts before adding to your master database

Web Data Entry

Internet tools to streamline, consolidate and simplify data collection from your customers, website hits, employees to centralize and seemlessly import into ProfitMAX Sales Acceleration Software for future targeted marketing.

Printing Services For Direct Mail

Marketing with postcards is an excellent cost-effective way to generate repeat business for your restaurant or business. Our high quality 4 1/4" x 5 1/2" postcards will give the professional image at a price you can afford.

Full-color postcards grab people's attention. Postcards are miniature billboards, whose pictures are worth more than a thousand words. You can send us your logo or picture of your business with a preferred copy or let us design it for you.

Cards are printed on high quality, vibrant 110# index or 14 pt. stock full-color on both sides of the card to showcase your company.

Building Your Brand

RMG is a restaurant identity and brand strategy advisor to restaurants all over North America.

Led by legendary branding strategist, Ron Wilkinson, RMG helps all types of restaurants develop successful branding strategies. This may involve positioning, naming, revitalizing identities, new identity design, or aligning brand portfolios.

RMG's employees are part of each client's marketing staff. They will reinforce your brand image. The branding of your restaurant gains value over time as we marketing directly to your customers.

RMG identifies the customers in your database who are the most loyal and who have patronized the restaurant most frequently and will target market to them differently to keep them coming back. RMG will help create and manage other "Special Occasion" programs if you desire.

RMG will help you create a communication strategy that will enhance the branding of your restaurant and keep your restaurant "Top of Mind" with your guests.

All marketing campaigns must project your "Brand Image" and has subjects and messages that will be opened and will motivate guests to come in and dine at your restaurant.

Text Messaging

Marketing using text messaging is the latest innovation for restaurants. Text messaging allows you to inform loyal customers about special events almost immediately.

Restaurants can text message only to customers who choose to opt in. Even though messages are limited to 160 characters they can be very effective and can get an immediate reply.

When surveyed, 18-29 year old consumers use text more frequently than voice. Messages stay on the phone and are constantly passed / referred to friends.

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