Books and Publications

The Restaurant Reference Encyclopedia
is a complete library of EXPERT Knowledge about restaurant
operations to increase profits at your restaurant. It is full
color and comes in it's own 3-ring binder. It contains the
following “How-To” Manuals:

• 1) Raise Your Menu Prices - Special Report
• 2) Structure Your Menu to Increase Your Restaurant’s Sales and Profits!
• 3) Define Your Unique Selling Proposition Workbook - What Makes You Different From Your Competitors?
• 4) Food Cost Control Strategies for Purchasing, Ordering, Receiving, Catering, Banquets, Inventory Control, Recipes and Food Cost Analysis
• 5) Hiring, Training, Motivating and Keeping Very High Performance Employees
• 6) Creating “Best in Class” Procedures for Training Service Staff
• 7) An Up-Selling Guidebook for Servers, Hostesses, Cashiers and Management
• 8) 12 Master Marketing Strategies
• 9) 14 Restaurant Marketing Secrets - You Can Beat the Chains with Little or No Marketing Budget!
• 10) Delegating To Employees - Special Report

PLUS All The Training CD’s described in this brochure on management and employee training
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Telewebinar: Marketing Without Money



This TeleWebinar is all about increasing sales and increasing profits through Neighborhood Marketing.

Neighborhood marketing is reaching your current customers and marketing to potential customers within a three to five mile radius around your business where over 90% of your business comes from.

How to get more customers, who will return more often, spend more money, have fun, and create positive word-of-mouth advertising for your restaurant.

Use email, direct mail, fax broadcast, and internet marketing. Through many years of industry experience, the RestaurantMarketingGroup.org (RMG) has developed marketing programs which are easy to understand and use. Let the experts at RMG show you how to market more for less money, and do it much more easily. The RestaurantMarketingGroup.org teaches you how to maximize customer loyalty and profits.


Learn how these marketing techniques can be easy and highly profitable:

• Birthday Program
• Special Event Marketing
• Anniversary Program
• Email Marketing Program
• Frequent Diner Program
• New Mover-Ins
• Business to Business Marketing
• Menu Engineering
• Selling With Suggestions
• Fax Broadcast
• Mystery Shopper Program
• Employee Recognition Program
• Guest Satisfaction Survey
• Direct Mail Bonanza

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Telewebinar: Use Fund-Raising and Public Relations to Dramatically Increase Your Sales



This TeleWebinar will explain why Public Relations and Fund-Raising is better than advertising and will explain how to use it more effectively.

Positive public awareness is essential to maximize marketing for Restaurant/Bars and is best achieved through a public relations campaign instead of traditional advertising.

Customer discounts tied in with a charitable donation is one of the most effective promotion campaigns to bring in New Customers, encourage repeat visits and increase dining frequency.



You will Learn How To:

• Make your Restaurant/Bar stand-out from your competition
• Position your Restaurant/Bar for success
• Build a relationship with editors that will convince them to review your Restaurant/Bar
• How to get your Restaurant/Bar attention with stimulating activities
• Secrets of a successful publicity campaign
• Use specific, detailed and practical Public Relations ideas within your Restaurant/Bar




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TeleWebinar: Kids and Family Marketing



Discover how to market to Kids and Create Thousands of Dollars in New Business!

According to Restaurants USA, households with children account for over 50% of all money spent on food away from home.  44% of Families eat out once a week.



Marketing to Kids Publications

• Kid's Club Marketing Manual - 80 Pages
• Kid's Birthday Parties - 44 Pages
• Marketing to Kids at Hotels - 20 Pages
• School Participation Manual - 80 Pages
• Neighborhood Marketing Representative - 68 Pages
• 12 Month Kid's Marketing Plan - 20 Pages

Topics Covered in the Telewebinar

• Building Relationships with Kids
• Establishing an Effective Kid's Brand
• Eating Healthy is Cool
• Veggies Kids Love
• What Kids Think
• Revitalizing Your Kid’s Menu
• Kids in a Fine-Dining Setting
• Marketing to Teens and Tweens
• Food Presentations with Kid Appeal
• New Trends in Kid Dining
• How to Tickle the Tastes of Teens

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TeleWebinar: Business to Business Marketing Bonanza



Partner with Local Businesses for Huge New Profits

The “Business Bonanza” Marketing Program creates excitement and awareness of your Restaurant/bar. The goal is to build relationships with all businesses within a one to three mile radius around your Restaurant and to begin to work on “Integrated Marketing.”

The major area of concentration will be the owner/managers of the business and their Employees. The “Business Bonanza” program is designed to “WOW” these individuals and to encourage as many visitations to your Restaurant as possible, as soon as possible.

Business-to-business marketing leverages your time and marketing dollars to maximize you profit increases in very short periods of time. Our experts will discuss and answer business-to-business marketing questions about:


• VIP Discount cards
• Cross-Promotions
• Birthday parties
• Neighborhood/Community Involvement
• Resident discount
• Fund-Raising
• Major employer payroll stuffer
• Student meal deals
• Club member offer
• Specific promotion flyers with coupons




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TeleWebinar: Making Your Restaurant/Bar A Customer-Pleasing, Money-Making Marketing Machine



E-Mail, Direct Mail, Fax broadcast, voicecast, Facebook, Twitter, YouTube, and Internet Marketing for Your Restaurant

Through many years of industry experience, the RestaurantMarketingGroup.org (RMG) has developed a marketing program which is easy to understand and use. Let the experts at RMG show you how to market more for less money, and do it much more easily. The RestaurantMarketingGroup.org teaches you how to maximize customer loyalty and profits.

Thousands of restaurants, nightclubs, and bars close their doors every year, even though they have a great product and they give good service to their customers. Don’t let this happen to you!

The difference between the business that succeeds and one that isn’t able to remain profitable is often marketing. Marketing, when done properly, is what enables you to reach out to your customers when they’re not in your restaurant. It allows you to continue giving them outstanding service, even when they forgot to come visit you.

This telewebinar will give you new ideas and techniques that will help even the busiest owner market to their guests regularly and use their marketing as a powerful tool to build customer loyalty. Many steps of your marketing process can be automated, and many types of marketing campaigns can be run for little or no money.


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TeleWebinar: Beyond Loyalty Marketing - Real Profits



Expand your loyalty marketing to bring in new customers as you create loyalty and build profits. According to the National Restaurant Association, about 1 in 4 full-service restaurants are offering their guests loyalty or rewards programs, with a 15% increase in this number predicted this year. Of adults surveyed in 2006, 50% said they are more likely to patronize a restaurant that has a frequent-diner program, up from 46% in 2005.

If you don’t have an effective program in place to increase guest frequency and increase per person expenditures, learn about the most flexible, most powerful, and lowest cost methods to utilize loyalty marketing. And don’t forget that you need new customers as well as loyal guests.

Most loyalty programs aren’t focused on bringing in new customers. But some programs allow you a wide variety of marketing campaigns that you can very inexpensively use for new customers, businesses, and fundraising opportunities. Learn how to partner with local charities and let them bring you hundreds of new customers.

As a bonus, TeleWebinar attendees receive absolutely FREE 90 days of VIP Customer Rewards, the most powerful, lowest-cost guest loyalty program available to the industry today.

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Now Only $99.97  ea.

Profit-Making TeleWebinar "Marketing" Series



These TeleWebinars will help you to discover and develop results-oriented marketing campaigns to build sales and unique combinations of shrewd thinking and innovative marketing that can be incorporated at your restaurant/bar on a shoe-string budget.

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7 Profit-Generating Marketing Lessons



Ron Wilkinson has spent his career discovering and perfecting the techniques that have made restaurant owners thousands of dollars in new profits. Typically he charges thousands of dollars a day for one-on-one marketing consulting. But now you can share in the knowledge and expertise he has accumulated over 50 years in the restaurant business, and learn the secrets that have created some of the most successful independent restaurants in the country.

To get you started on the path to new profits, Ron has condensed his vast marketing knowledge into 7 Profit-Generating Marketing Lessons that will show you how to customize your marketing specifically for your restaurant, and make sure every marketing campaign you run is highly profitable.

NO MORE WASTED MONEY ON MARKETING!

These detailed Marketing Lessons are designed to increase the effectiveness of your existing marketing, and expose you to new ideas and techniques that really work, every time!

Amaze yourself at how quickly you can improve your marketing results, and watch your profits grow! Learn how specific e-mail campaigns, direct mail, and other media can make a huge difference in your bottom line, and many of these marketing techniques are FREE!.

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Price:  $227.00    Only $19.97  

DRAMATIC NEW PROFITS THROUGH SERVER TRAINING



One of the fastest ways to improve profits, sales, and guest satisfaction is through well-planned suggestive selling!

This comprehensive library of training tools is designed to immediately boost the sales and profits of any type of restaurant. Every restaurant can improve the level of guest service and profits with an effective suggestive selling program. Discover how to involve your staff and gain their willing cooperation in selling with suggestion.

This library includes:

• Creative "Selling with Suggestion" - Funtastic Marketing
• Suggest Your Way to Astonishing New Profits
• An Employee Development Workshop on Up-Selling for Fun & Profit
• How to Maximize Your Profits with Appetizers, Desserts, Specialty Drinks, and Go-Alongs
• Fun steps to Bigger Tips - Higher Profits - a powerpoint presentation
• Marketing Best Practices

You can implement some of these techniques the same day you receive the manuals, so don't wait to start increasing your profits and guest satisfaction.

Price:  $227.00    Only $19.97  

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TeleWebinar: Upselling for Fun & Profit



Maximize Profits and Guest Satisfaction!

"Would You Like an Order of Fries With That?"

How many times have you been asked that question at a McDonalds or a Burger King? That one question represents millions of dollars of additional profits for these quick-serve chains.

And These Same Techniques Can Generate Thousands of Dollars of New Profit for You Too!

The secret to increased profits is to please your customers with great food and service, and an important part of that is to make sure that they order everything that they really want to make their meal really enjoyable.

Your servers and floor supervisors are the key. Learn, in this powerful profit library:

• The Roles of a Server
• How to Reward Your Guests, Your Servers, and Your Bottom Line
• The "Magic" Steps to Insuring Guest Satisfaction
• The Selling Attitude
• Games to Play to Increase Sales
• How to Sell Appetizers
• How to Sell Specialty Drinks
• How to Sell Go-Alongs
• How to Sell Desserts
• How to Make Thousands of Dollars in New Profits Every Week

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Price:  $295.00    Now Only $29.97  ea.

"WOW" EXCEPTIONAL SERVICE



Restaurant Marketing without good service is like a car without gas. It doesn't take you anywhere. The "WOW, Exceptional Service!" Training Manual is the cornerstone of creating satisfied customers that will return to your restaurant again and again, and tell their friends to come too. Packed with great marketing ideas and techniques to "Wow" your guests, this manual was written by Ron Wilkinson, author of "Service at Its Best", published by Prentice Hall. Use this great training tool and a Half-Hour of Live One-on-One Consultation with a RestaurantMarketingGroup.org expert to help you implement the techniques that will immediately improve your guest satisfaction and build your profits.

Price:  $295.00    Now Only $29.97  ea.

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Price:  $19.97    Now Only $3.97  

12 TOP PIZZA MARKETING TIPS



A concise explanation of the 12 most important factors that will make your Pizzeria the "restaurant of choice" in your community. These are techniques that 93% of independent pizzeria owners don’t know about winning the battle with competition.



Learn about:

• Winning the battle with chain pizzerias
• The secret to out-marketing chain pizzerias
• Use low-cost high-powered marketing that the chains can’t
• Dominate your market without a Mega-Budget
• Why some pizzerias thrive during a tough economy
• What is your competitive advantage?
• Why isn’t word-of-mouth advertising “packing” your pizzeria?
• Does your customer know you are better than your competition?
• Why successful pizzeria owners have more time and money
• How do some pizzerias develop fierce customer loyalty?
• How marketing can be profitable – every time
• Is there any way this system can fail?

Price:  $19.97    Now Only $3.97  

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Price:  $19.97    Now Only $3.97  ea.

10 TOP NIGHTCLUB & BAR MARKETING STRATEGIES



A concise explanation of the 10 most important factors that will make your Nightclub or Bar the "destination of choice" in your community. These are techniques that 93% of independent nightclub or bar owners don’t know about winning the battle with competition.



Learn about:

• The secret to out-marketing your competition
• Use low-cost high-powered marketing that your competitors don't understand
• Dominate your market without a Mega-Budget
• Why some Nightclubs & Bars thrive during a tough economy
• What is your competitive advantage?
• Why isn’t word-of-mouth advertising “packing” your nightclub or bar?
• Does your customer know you are better than your competition?
• How do some nightclubs or bars develop fierce customer loyalty?
• How marketing can be profitable – every time
• Is there any way this system can fail?

Price:  $19.97    Now Only $3.97  ea.

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Only $9.97  

Delegating to Your Employees - A Special Report



Delegation is the Key to Management's Success

Work "On" Your Business -- Not "In" Your Restaurant Delegation is just another word for management: "Getting things done through people". Delegating is also essential if a manager is to "grow" in his job. The training process should be designed to encourage responsibility and delegation to employees. You should immediately delegate small on-the-job matters to even new employees. Give them responsibility and be impressed with their performance.

The training process is set-up to ensure that the new employee obtains the knowledge and work skills to do an outstanding job. You delegate the responsibility for the employee to acquire job knowledge, and through studying the training manuals, they acquire the knowledge they need about their job. Once they have the knowledge, you delegate to them the opportunity to learn the work skills associated with their position. When an employee has been taught the correct principles, it is an easy thing to go one step further and have them use their own good judgment to help solve any problems that may occur. You can now delegate to this employee.

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